In today’s episode of Lead with Heart, I am very excited to have Howard Levy as my guest. Howard is the president of the Red Rooster Group and helps organizations engage their audiences, wake up their brands, and create systemic change.How does he do this? Through behavioral science principles, sophisticated messaging strategies, and data-driven campaigns. Today, Howard is sharing how you can incorporate behavioral science into your fundraising strategies to create more effective campaigns.In this episode:[02:51] Nonprofit marketing and brand strategy pain points[08:01] Behavioral science trends that encourage people to give[15:59] The Actionology Method: Incorporating behavioral science into fundraising strategies[24:49] The technology used for fundraising strategies[29:37] The power of stories in fundraisingRESOURCESRed Rooster Group Actionology Card DeckCONNECT WITH HOWARDLinkedIn: Howard Adam LevyWebsite: redroostergroup.comSend Haley a suggestion or request via text HERE!My book, Sow, Grow, Lead is live on Amazon! It shares my journey of starting a nonprofit in Malawi and offers practical strategies for nonprofit leaders to create real impact. Trusted by 80,000+ organizations in 90+ countries, Donorbox offers easy fundraising tools to help you raise more. From fast donation forms to crowdfunding, events, and Donorbox Live™ Kiosk, grow your impact with donorbox.orgCONNECT WITH HALEYHaley is a CFRE, Stress Management Coach, and EmC trainer. Founder of The Savvy Fundraiser, she brings experience in human services, homelessness, and youth nonprofits. She specializes in EmC, leadership, board development, and fundraising, empowering nonprofit leaders to build thriving organizations.Instagram: @thesavvyfundraiser LinkedIn: Haley Cooper, CFREWebsite: thesavvyfundraiser.comYouTube: thesavvyfundraiserProduced by Ideablossoms

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