Get the Growth Weekly Newsletter sent straight to your inbox and join 1000’s of other high-performers on the road to self-mastery  - https://www.jjlaughlin.com/newsletterIn this episode of Lead On Purpose, I chat with Sam Browne—musician turned LinkedIn strategist—who went from zero to 100,000 followers in just two years by showing up with value, honesty, and a killer hook.No bots. No shortcuts. Just high-trust content that works.What You’ll Learn in This Episode:How Sam used storytelling to rebuild his career after COVID.The hook formula that triples post engagement.Why your banner and headline matter more than you think.How to turn posts into paying clients (without sounding salesy).The truth about video, carousels, and what’s working in 2024.Why giving away your best ideas leads to more business, not less.Why You Should Listen: If you’re trying to grow a personal brand that attracts real opportunities, this episode is a goldmine.🎧 Listen now—and grab Sam’s free guides via his LinkedIn profile (linked below).This episode was proudly sponsored by NZ Mortgages. You can contact them here - https://www.nzmortgages.co.nzConnect with Sam on LinkedIn here -https://www.linkedin.com/in/sam-browne/?originalSubdomain=nzHave a look at Sam’s courses here - https://sambrowne.gumroad.comGet the Growth Weekly Newsletter sent straight to your inbox and join 1000’s of other high-performers on the road to self-mastery  - https://www.jjlaughlin.com/newsletter-----Website: https://www.jjlaughlin.com YouTube: https://www.youtube.com/channel/UC6GETJbxpgulYcYc6QAKLHA Facebook: https://www.facebook.com/JamesLaughlinOfficial Instagram: https://www.instagram.com/jameslaughlinofficial/ Apple Podcast: https://podcasts.apple.com/nz/podcast/life-on-purpose-with-james-laughlin/id1547874035 Spotify: https://open.spotify.com/show/3WBElxcvhCHtJWBac3nOlF?si=hotcGzHVRACeAx4GvybVOQ LinkedIn: https://www.linkedin.com/in/jameslaughlincoaching/James Laughlin is a High Performance Leadership Coach, Former 7-Time World Champion, Host of the Lead On Purpose Podcast and an Executive Coach to high performers and leaders. James is based in Christchurch, New Zealand.Send me a personal text message - If you're interested in booking me for a keynote or workshop, contact Caroline at [email protected] the show

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