Why Iconic Brands Like Forever 21 and JCPenney Are Failing - And What SMBs Can Learn

01/05/2025 17 min

Listen "Why Iconic Brands Like Forever 21 and JCPenney Are Failing - And What SMBs Can Learn"

Episode Synopsis

In this episode of Lead Gen HQ, we discuss why household names like Forever 21, JCPenney, Billabong, and Quiksilver are closing stores, declaring bankruptcy, or losing relevance. From failing to adapt to fast-changing customer behaviors to poor e-commerce execution and brand dilution, these retail giants offer critical lessons for small and midsize businesses. Tune in to discover how SMBs can avoid the same pitfalls by staying agile, putting customers first, and embracing digital transformation to build resilient, future-proof brands.