Why B2B Brands Should Advertise on B2C Social Platforms

Lead Generation HQ
09/10/2025 17 min

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Episode Synopsis

Many B2B marketers still believe LinkedIn and Google are the only platforms that matter. But here’s the truth — your buyers are on Facebook, TikTok, Instagram, and Reddit, too.In this episode of Lead Gen HQ, host Alex Oliveira explains why B2B companies should consider expanding into B2C-style platforms, how to do it effectively, and what metrics to watch. Learn how to build brand awareness, influence future decisions, and connect with decision-makers where they actually spend their time — online.

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