The legal space is one of the most competitive and expensive verticals in lead gen. This episode explores the difference between high-volume SSD leads and high-value PI leads, the role of outsourced call centers, and how law firms can use marketing automation to scale smart.Talking Points:PI vs SSD vs Family Law—pricing and intent differencesMapping the client journey: inbound calls → CRM → case intakeHow law firms use call centers for outbound lead follow-upImportance of local SEO and Google ScreenedBuying leads from networks like eLocal, Martindale, and NoloTools: CallRail, Smith.ai, Clio GrowLegal marketing compliance and attribution challenges

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