#TheStrategySide: How to Demonstrate PR ROI With Kate Mercer

Launchmetrics
11/11/2020 12 min

Listen "#TheStrategySide: How to Demonstrate PR ROI With Kate Mercer"

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Episode Synopsis

In this episode of #TheStrategySide you will learn:

- How brands and agencies can demonstrate PR ROI in order to showcase their contributions.
- Different ways in which to diversify and tailor PR reports to differentiated audiences, from C-levels to direct communications and departments.
- The importance of data-driven strategies based on unified, comparable metrics.
- The future of PR for fashion, luxury, and beauty brands.

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