In episode 4 of Launching Logistics, Jim Becker sits down with Jennifer Karpus-Romain, Executive Director of the Transportation Marketing and Sales Association (TMSA), to explore how marketing and storytelling can elevate brands in the logistics industry.With over a decade of experience in journalism and B2B marketing, Jennifer shares her journey from teaching social media and content marketing to leading a national association for marketing and sales professionals in transportation. Throughout the episode, she offers practical advice on how logistics companies can leverage marketing to better connect with their customers and drive business growth.In this episode, Jennifer and Jim discuss:The evolution of social media marketing and its impact on logisticsThe power of storytelling in building stronger customer relationshipsHow companies can align sales and marketing for better resultsThe importance of crafting multi-channel content to reach diverse audiencesWhether you're in logistics marketing, sales, or leadership, this episode is full of actionable insights to help you rethink your approach to communication and customer engagement.Episode Highlights:Key marketing trends reshaping the logistics industryHow TMSA supports marketing and sales professionals in transportationPractical tips on using storytelling and content to build trust and loyaltyThe growing role of AI in content creation and marketing efficiencyListen now to gain valuable insights on how marketing can transform your logistics business. Don't miss out!More About Jennifer Karpus-Romain:Check out Jennifer on LinkedIn.Email Jennifer at [email protected] more about TMSA at TMSAtoday.org.More about Jim Becker: Learn more about Jim Becker. Connect with Jim Becker on LinkedIn. Also, check out the video of this podcast and more on the Launching Logistics YouTube.

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