You know that feeling when something drops online and suddenly everyone’s talking about it?That’s hype - and it’s the difference between content that’s seen and content that starts something.In this episode, I’m sharing what it is to build genuine hype and a movement around your brand. We’ll dive into:💡 Why hype is intangible but powerful - the atmosphere people feel when they see your content.🔥 How content and launch fatigue are changing what it takes to stand out in 2026.🌪️ What it looks like when your brand has hype - from exciting DMs to opportunities landing in your inbox.🎬 The difference between hype that connects and FOMO that gives people the ick.💫 How to start turning your content into a movement through storytelling, community, and building in public.Join the Waitlist:In January, I’m running a brand-new mini sprint to help you build a movement around your brand - and there’s an exclusive early-bird offer dropping in the next couple of weeks - but you'll have to be on the waitlist to find out. Mentioned in this episode: Alice Benham Olivia Bossert Aiza of Studio Coya

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