If your content is genuinely helpful - but no one’s engaging with it or buying from it - this episode is gonna be a big lightbulb moment.This week I’ve been creating personalised launch plans for my Luminous Launching clients, and 90% of them were making the same mistake with their content. In this episode, I’m sharing how to stop over-explaining your process and start speaking in your audience’s language - the kind that actually makes people feel something (and take action).You’ll learn:💡 Why your content is secretly confusing your audience💡 The difference between expert mode and resonating mode💡 Real examples of how to rewrite classic “coach” or “strategist” language so it sells.This is Part 1 of a 2-part mini-series helping you fix the two biggest reasons your content isn’t converting. Connect with Rachel:Instagram: @rachelemmawaringWebsite: rachelemmawaring.comDownload my free mini-masterclass: Your Pre-Launch Signature Series.

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