E-Society Classification

10/02/2007

Listen "E-Society Classification"

Episode Synopsis

Spatial-Literacy.org have devised an e-society classification system for the UK, which caught my eye recently, based on a report of the E-Society (PDF).

Now, UK residents can check to see which of the 23 classifications they are in. The classifications are based on "based on levels of awareness of different ICTs; levels of use of ICTs; and their perceived impacts upon human capital formation and the quality of life."

The report makes highly interesting reading and some of the classification defy belief, but are based on real types.
The actual classification terms (below, with notes) are as follows:
GROUP A: THE E-UNENGAGED

The E ? unengaged are people who "do not have access to electronic communications or technologies". Included here are people who are "too old, too poor or too poorly educated to be able to access them."

This group is broken down by the report into:


Low technologists are people who mainly view the Internet as "an electronic version of a mail order catalogue, and not something that you learn from."
Cable suffices represents a group of people with limited interest in electronic technologies but "without the education nor income to become heavily engaged in using them." Many have access to cable television.
The Technology as fantasy group are
mainly "old males, some of whom have an interest in electronic technology and like to read about it, but few of whom use it."
Mobile?s the limit have low level computers and Internet usage, but use mobiles a lot. Apparently, this group is mainly female and elderly.
The Too old to be bothered "feel that they predate anything to do with electronic technologies."
The Elderly marginalised are mainly older people who feel that technology is "moving on at a rate faster than they can keep up with."

GROUP B: THE ?E ? MARGINALISED? represents those people who either "lack the disposable income to equip themselves with" new technologies them, or who don't have "the training and education needed to understand how to make effective use of them."

Here are the sub-categories:

The Net ; What?s that?. This group "are not engaged have very little interest" in most technologies, but are probably interested in owning a mobile phone.
Mobile Explorers :- are mainly young people who "have a high level of access to the Internet both at home at work. They enjoy using computers to play games and to watch videos", but not to acquire information.
The Cable TV heartland group represents people "for whom technology is an important lifestyle statement..." who "...read a lot about technology in magazines and spend a lot of time on the Internet."

GROUP C: BECOMING ENGAGED are those who generally acquire their ICT experience at work. They include:


E-bookers and communicators, who are active users of email and mobile phones, and who download a lot of music, but who do "not make use of the latest technical features of information technology."
Peer group adopters are "even more reliant upon email, text messaging and the use of mobiles to participate in peer group activities" and are generally young people with low incomes who live with their parents.


GROUP D: E FOR ENTERTAINMENT AND SHOPPING are interested in the Internet for providing "access to music, games and general entertainment".


Small time net shoppers are those people who generally "rely upon the Internet to buy music, books and videos"
E for entertainment. This group "access the Internet using broadband" and buy computer games, but they are not very interested in Internet shopping.


GROUP E: E-INDEPENDENTS are those who "take a rational and considered view of electronic communications and technologies"


Rational utilitarians use the Internet for shopping and usually are not interested in its use for games or leisure.
Committed learners "consists of well educated, urban professionals with a high proportion of middle aged females" who "consider information technology as a natural met