In a sports world increasingly defined by short-form clips, social algorithms, and viral takes, long-form storytelling remains a vital counterweight — the place where depth, nuance, and narrative still matter. The NBA, perhaps more than any other league, sits at the center of this tension: every quote can become a meme, every story a highlight reel, yet fans continue to crave the context behind the noise.As journalism adapts to this fast-moving ecosystem, the challenge isn’t whether long-form still belongs — it’s how it can thrive alongside the swipe-speed rhythm of modern media.Welcome to Krow Knows. In the latest episode, host AJ Krow sits down with Yaron Weitzman, award-winning NBA writer and author, for a conversation on how modern storytelling is evolving inside basketball’s media ecosystem. Together, they explore the state of NBA journalism, the balance between honesty and access, and how in-depth reporting can still cut through the algorithmic clutter.Top insights…How short-form video and social media have reshaped the NBA’s media landscape — and how journalists can adapt without sacrificing depth.Why Weitzman still champions long-form storytelling as the best way to tell complex, human stories in sports.The balancing act between truthful reporting and maintaining relationships in covering figures like LeBron James.Yaron Weitzman is an award-winning NBA journalist known for his deep reporting and narrative storytelling across outlets, including The Ringer, Bleacher Report, FOX Sports, and GQ. He is the author of two acclaimed books — Tanking to the Top: The Philadelphia 76ers and the Most Audacious Process in the History of Professional Sports and A Hollywood Ending: The Dreams and Drama of the LeBron Lakers. Recognized in The Best American Sports Writing 2020, Weitzman has built a career distinguished by insightful features, industry credibility, and a commitment to long-form sports journalism.

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