If meritocracy starts at a web form, do you still need warm intros or just relentless curiosity?Track3D founder/CEO NK Chaitanya joins KP for a field-level riff on founder-led sales, learning on job sites, and why doing the unscalable early creates durable moats later. We unpack how a cold application turned into a partnership, why “works on day one” beats roadmap theater, and how automating the boring parts brings joy back to building. NK also breaks down Track3D’s $10M Series A, the tech vs distribution dance, and what it really takes to earn a customer’s time.HighlightsOne front door: meritocracy via a website form (and why it works)Founder in steel-toes: two years on sites to earn insight (and trust)Tech moat vs distribution moat: when to swing between themDesign partners > pilots: time commitment beats small checks“It has to work now”: MVPs that are job-ready, not demo-readyWhy this industry hates being sold to and how to sell by servingDoing the unscalable early to make scale possible laterFounder-led sales past $1M (and why the founder stays in the room)Automate the drudgery, protect the joy: AI that frees real workImmigrant advantage: beginner’s mind as a superpowerLearn more about KPR Co Mastermind Groups here!Upcoming KPR Co eventsOwners’ Training Series: practical moves for owners and owner’s repsTurn your 2026 plan into real Q1 momentum.Join KP Reddy and a small room of AEC leaders on January 13 in the SF Bay Area for the first KPR Quarterly, where strategy meets execution in the first 90 days. 👉 Learn more: https://kpreddy.co/kpr-quarterlies?utm_source=buzzsprout&utm_medium=organic-social&utm_campaign=lead-gen-boost

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