In this episode of KP Unpacked, KP and Nick break down one of the toughest choices for hardware and robotics founders in AEC: Should you sell the equipment, offer it as a service, or self-perform the work?We cover how to size distribution and reduce friction, when CapEx vs OpEx tilts the deal, what risk transfer really costs, and why your choice is not static. We also get into channel pitfalls like exclusivity and rights of first refusal, and share field lessons from companies building real robots for construction.What you’ll learnA simple way to map distribution size vs friction before you pick a modelWhen RaaS wins due to OpEx and risk transferWhen to sell equipment because the interface is mature and buyers have CapExWhen to go Prime/self-perform for fast payback and controlHow maintenance, spares, and uptime reshape your marginsWhy channel exclusivity and ROFR can box you inHow to use customer conversations to validate the model earlyExamples referencedLumina: electric construction equipment and why self-perform can align incentivesOkibo: drywall finishing robots and why RaaS speeds product learningTimestamps00:00 Intro and warm-up03:05 Why cheerful, constructive podcasts work04:45 Founders Podcast and dense learning07:06 The big question: sell, service, or prime09:20 Framework start: distribution size vs friction14:35 Leasing, risk transfer, and unfamiliar tech17:20 RaaS realities: maintenance, spares, support22:35 Heuristics for RaaS, sell, and prime25:20 Incentives when you operate your own machines28:36 Okibo case: production scale and feedback loops33:26 CapEx vs OpEx and incentive alignment on projects39:44 Channels, exclusivity math, and distribution maturity40:39 The ROFR trap and how it kills deals42:19 Ask customers early and often47:39 Wrap If you’re building in AEC and wrestling with go-to-market, send us your scenario. We’ll pressure-test it on a future episode.Turn your 2026 plan into real Q1 momentum.Join KP Reddy and a small room of AEC leaders on January 13 in the SF Bay Area for the first KPR Quarterly, where strategy meets execution in the first 90 days. 👉 Learn more: https://kpreddy.co/kpr-quarterlies?utm_source=buzzsprout&utm_medium=organic-social&utm_campaign=lead-gen-boost

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