In this episode of KP Unpacked, the #1 podcast in AEC, Jeff Echols sits down with Chris Parsons, founder and CEO of Knowledge Architecture, to explore why knowledge management (KM) is no longer just an IT function—it's a strategic currency for AEC firms.Chris shares his 15-year journey building Synthesis, a knowledge platform purpose-built for AEC, and how today's KM 3.0 (powered by AI) is reshaping how firms capture, share, and scale what they know. From navigating firm growth to managing M&A, this conversation covers what it really takes to design a smarter business.🧭 Episode Chapters:02:00 – Why Chris left firm life to build a KM company 07:30 – KM 1.0 → KM 2.0 → KM 3.0 (AI changes everything) 12:00 – The high cost of knowledge stuck in people’s heads 15:00 – What it means to “design your business like a building” 21:30 – AI’s role in making KM searchable and actionable 24:00 – KM as the secret weapon in M&A and scaling innovation 26:45 – Why executive sponsorship makes or breaks KM strategy 31:15 – Process is the product: rethinking “build vs. buy” 41:00 – Designing AI agents that work alongside humans 54:00 – The mindset shift every knowledge leader needs now📚 Resources Mentioned:Synthesis – AEC-specific KM platform by Knowledge ArchitectureKA Connect – Annual KM conference for AEC professionalsSmarter by Design – Chris’s newsletter on knowledge strategyPeople, Planet, Design by Corey Squire – Sustainability book with a KM chapterEisenhower Matrix – Prioritization tool discussed in the episode👤 Guest: Chris Parsons – Founder & CEO, Knowledge Architecture🎙️ Host: Jeff Eccles – Executive Director, Catalyst by KP Reddy Co.Turn your 2026 plan into real Q1 momentum.Join KP Reddy and a small room of AEC leaders on January 13 in the SF Bay Area for the first KPR Quarterly, where strategy meets execution in the first 90 days. 👉 Learn more: https://kpreddy.co/kpr-quarterlies?utm_source=buzzsprout&utm_medium=organic-social&utm_campaign=lead-gen-boost

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