Ever found yourself questioning the validity of a so-called 'revolutionary' report influencing the AEC and CRE sectors? We sure have, and it's why we're bringing you a crucial exploration into the tangled underbelly of research bias that's skewing the startup scene in our industries. KP Ready uncovers the unsettling realities of pay-to-play research and its impact on mid-market companies. The discussion doesn't stop at exposing the issue; we're arming you with strategies to combat these deceptive practices. From the role of advisory boards in maintaining research integrity to establishing robust peer networks for authentic insights, this is a conversation that demands your attention.During this enlightening episode, we also peel back the layers of what it takes for smaller firms to smartly navigate technology adoption, emphasizing the critical balance between a product's fit for purpose versus its hyped perfection. For those striving for trustworthy knowledge that leads to informed decision-making within the architecture, engineering, construction, and real estate landscapes, this episode isn't just a listen—it's a necessary step towards safeguarding your company's future in an industry rife with misinformation.Want more discussions like this? You can connect with KP Reddy at https://kpreddy.co/ and follow him on LinkedIn https://www.linkedin.com/in/kpreddy/!Turn your 2026 plan into real Q1 momentum.Join KP Reddy and a small room of AEC leaders on January 13 in the SF Bay Area for the first KPR Quarterly, where strategy meets execution in the first 90 days. 👉 Learn more: https://kpreddy.co/kpr-quarterlies?utm_source=buzzsprout&utm_medium=organic-social&utm_campaign=lead-gen-boost

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