Creators and innovators are on the ground at SXSW and at the ARN house we invited attendees to sit down with our journalists, to take part in a special live podcast experience and share their knowledge on a topic of their choice. Hayley Westoby, founder and director of Gambit Collective, talks about the importance of accessible branding and the power and the long-term benefits of investing in employee personal brands. Hayley shares insights from her experience in building her own brand and the significance of social media in the marketing ecosystem. 00:48 Making Branding Accessible 02:29 The Power of Employee Branding 03:52 Building a Personal Brand 05:08 Leveraging Social Media for Engagement 06:49 The Future of Personal Branding and NetworkingSee omnystudio.com/listener for privacy information.

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