Creators and innovators are on the ground at SXSW and at the ARN house we invited attendees to sit down with our journalists, to take part in a special live podcast experience and share their knowledge on a topic of their choice. Jamar Mills VP of planning at EssenceMediacom and Chief Brand Officer at Emerald City Kickball talks about his role in marketing and community building. They discuss the importance of authenticity in marketing, especially with Gen Z, and how brands can navigate change by staying true to their purpose. 01:24 Transitioning from Media to Marketing 03:14 Emerald City Kickball 06:53 The Importance of Connection in Marketing 10:07 Understanding Gen Z and Authenticity 12:24 Brands Navigating Change: Purpose and Mission 15:15 AI as a Collaborative ToolSee omnystudio.com/listener for privacy information.

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