The Brewing Backlash Over Rewards Programs

Knowledge at Wharton
13/02/2023 13 min
The Brewing Backlash Over Rewards Programs

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Episode Synopsis

Customers are unhappy when their favorite retailers make it harder to earn rewards, as Starbucks, Dunkin’ and Best Buy have recently done. But firms have to walk a fine line between customer loyalty and profits, says Wharton’s Raghuram Iyengar. Hosted on Acast. See acast.com/privacy for more information.

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