What Makes Virtual Influencers Effective?

Knowledge at Wharton
09/05/2025 12 min
What Makes Virtual Influencers Effective?

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Episode Synopsis

Virtual influencers are more effective when paired with a companion, which makes them seem more human and trustworthy, according to research from Wharton's Jonah Berger, USC Marshall’s Giovanni Luca Cascio Rizzo, and LUISS Guido Carli University’s Francisco Villarroel Ordenes. Hosted on Acast. See acast.com/privacy for more information.

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