Today Phelan and Rina will be talking about display advertising, what it is, and how do we use it to our advantage. The definition of display advertising and their importance. 
0:01 - Intro...
1:37 - What are Display Advertising
9:14 - The messaging on the campaign
10:00 - What does the image need to do?
15:30 - Brand differentiation and positioning. 
18:28 - Branding 
26:11 - CTR and Impressions 
26:43 - Landing Pages Optimization
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