Pip and Phelan take a look at Google Algorithm updates and their effect. Google releases a core update about once a quarter, and other updates as they see fit. Sometimes they tell us and sometimes they don’t. Learn how to come out on top when these updates happen, or at least how to not become collateral damage.
1:25 - Why Google releases updates
2:04 - Blackhat SEO
3:27 - Are algorithm updates bad?
4:57 - Who Google is going after now
6:28 - AI writing and other tech changes
7:23 - How to check if your site is affected by algorithm updates
8:49 - Wrap up
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