Think you’re safe because you locked down protection through copyrights, trademarks, or patents? Maybe you've got a trade secret you need to protect, too.A trade secret is any confidential information that gives you a business advantage, like a proprietary makeup formula for your horror-themed clothing and accessories line, a confidential list of vendors, or a unique process for a film effect. Sometimes it makes more sense to keep something secret than to make it public through a patent, and sometimes there’s no other way to protect it than to keep it secret.The key is that you must take reasonable steps to keep it a secret. If you post it online, it's out in the open, and it loses its protection. Make Igor sign a non-disclosure agreement! Keep that secret formula locked down!Don't let your creative work or business become a ghost story. Intellectual property is one of the most terrifyingly useful tools you have. If you're a creator or other entrepreneur ready to build a frighteningly powerful brand, you need to know how to use it.You don't have to face the darkness alone. To learn more about protecting your art, your name, your business, and your legacy, you can book a consultation with me at kingpatentlaw.com. I'm an attorney in Champaign-Urbana, Illinois, but I serve intellectual property clients nationwide.And if this episode helped you survive the horror of learning about how to protect and manage your intellectual property and business, please like and subscribe! You can find all of my other frighteningly good content on the King Patent Law website, at "Know Your Rights" on all major podcast platforms, and at @kingpatentlaw on most social media.The information provided in this episode is for educational purposes only and does not constitute legal advice or form an attorney-client relationship. You should not act on any information presented here without first seeking the counsel of a licensed attorney for your specific legal needs.#tradesecrets #businesstips #smallbusinesstips #law #intellectualproperty #lawyer #nondisclosureagreement #nda

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