How Do You Choose a Strong, Protectable Business Name?

22/08/2025 0 min Temporada 2025 Episodio 59
How Do You Choose a Strong, Protectable Business Name?

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Episode Synopsis

To avoid these pitfalls, aim for names that are suggestive, arbitrary, or fanciful:Suggestive: Hints at what you do without being too obvious (e.g., “Netflix” suggests movies but isn’t just “Online Movie Rentals”)Arbitrary: A common word used in an unrelated context (e.g., “Apple” for computers)Fanciful: A completely made-up word (e.g., “Xerox,” “Kodak,” or “Nanker Phelge”)A great business name isn’t just catchy; it’s legally strong. Before committing to a name, conduct a trademark search and consult an intellectual property attorney to ensure you’re building your brand on solid legal ground.#trademark #trademarks #trademarklaw #trademarklawyer #trademarkattorney #trademarklawfirm #iplaw

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