Listen "How Do You Choose a Strong, Protectable Business Name?"
Episode Synopsis
To avoid these pitfalls, aim for names that are suggestive, arbitrary, or fanciful:Suggestive: Hints at what you do without being too obvious (e.g., “Netflix” suggests movies but isn’t just “Online Movie Rentals”)Arbitrary: A common word used in an unrelated context (e.g., “Apple” for computers)Fanciful: A completely made-up word (e.g., “Xerox,” “Kodak,” or “Nanker Phelge”)A great business name isn’t just catchy; it’s legally strong. Before committing to a name, conduct a trademark search and consult an intellectual property attorney to ensure you’re building your brand on solid legal ground.#trademark #trademarks #trademarklaw #trademarklawyer #trademarkattorney #trademarklawfirm #iplaw
More episodes of the podcast Know Your Rights: Your IP and Business Law Playbook
When is your work copyrighted?
02/09/2025
ZARZA We are Zarza, the prestigious firm behind major projects in information technology.