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Listen "MICROPOD - Happyology event"
Episode Synopsis
Kidswear therapy with Katie Kendrick & Linda McLean.
Katie catches up with Linda fresh from a vibrant week in London, where standout kidswear brand Happyology hosted a stylish event at Somerset House. The Spring/Summer 2025 collection was showcased in a café takeover blending fashion, flowers, and themed menus, creating a visually rich, press-friendly setting. With influencers, journalists, and bloggers in attendance, the event generated strong buzz and social content. Katie and Linda discuss how thoughtful presentation, storytelling, and PR elevate a brand’s visibility in a competitive market—and why Katie wishes she’d made the trip!
Linda shares her experience attending the Happyology fashion event in London.
The importance of PR and social media for brands in the fashion industry.
The presence of influencers and press at the event, enhancing its reach.
The benefits of networking and seeing friends at such events.
Kidswear Therapy is a Pirouette Media production.
Recorded & edited by Richard Kendrick
Music by Low Tide https://open.spotify.com/artist/3Iqd1isfhrqhgH51tX2aqe
Hosted by
Katie Kendrick of https://pirouetteblog.com
Linda McLean of https://smudgetikka.com
Sponsored by https://pirouettedirectory.com
Katie catches up with Linda fresh from a vibrant week in London, where standout kidswear brand Happyology hosted a stylish event at Somerset House. The Spring/Summer 2025 collection was showcased in a café takeover blending fashion, flowers, and themed menus, creating a visually rich, press-friendly setting. With influencers, journalists, and bloggers in attendance, the event generated strong buzz and social content. Katie and Linda discuss how thoughtful presentation, storytelling, and PR elevate a brand’s visibility in a competitive market—and why Katie wishes she’d made the trip!
Linda shares her experience attending the Happyology fashion event in London.
The importance of PR and social media for brands in the fashion industry.
The presence of influencers and press at the event, enhancing its reach.
The benefits of networking and seeing friends at such events.
Kidswear Therapy is a Pirouette Media production.
Recorded & edited by Richard Kendrick
Music by Low Tide https://open.spotify.com/artist/3Iqd1isfhrqhgH51tX2aqe
Hosted by
Katie Kendrick of https://pirouetteblog.com
Linda McLean of https://smudgetikka.com
Sponsored by https://pirouettedirectory.com
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MICROPOD - Social media guide
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The Pitti Bimbo & Playtime Paris debrief
08/07/2025
MICRO POD - Fuse press day
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Interview: Hats off to Lorna Murray
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The AW25 show season debrief edition
03/04/2025
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