On today’s episode we have a discussion about the evolution of human behavior and how it can be used in engineering, corporate strategy, marketing, and so much more. Sam Tatam joined us from Sidney to talk about his new book Evolutionary Ideas: Unlocking Ancient Innovation to Solve Tomorrow’s Challenges. It is such an interesting book, the most rewarding and thought-provoking book I’ve read this year. If you can imagine a bunch of overlapping circles for disciplines such as behavioral science, evolutionary biology, psychology, marketing, business strategy and product design, you would find this book right in the middle touching them all. Sam shows how behavioral science and evolutionary psychology can help us solve tomorrow’s challenges, not by divining something the world has never seen, but by borrowing from yesterday’s solutions – often in the most unexpected ways. Buy Sam’s book here, and follow him on Linkedin and Twitter.Follow Kick the Dogma on our website, Linkedin, or Twitter. Full interview at New Books Network. 

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