Key Takeaways:• What it’s like working at a major brand company• The pros/cons of doing research vendor side• The pros/cons of doing research client side• The future of qualitative research Quotes:“I think one of the nice things that has come out of the pandemic is qualitative research, it's gotten a lot easier because we have this kind of new trust in some of the more online methodologies.”- Olga Sajkowski “With eSports we could have had a debate. Is it even fair to call it a sport? And now we're seeing this whole revolution on how products are positioned and designed around the industry.”- Maggie Bright 

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