I BECAME AN “EDUCATOR”All kinds of ideas were floated from head office management to try and combat this resistance to a new product. In the end, it all came down to the men at the sharp end like myself who did their best to ‘educate’ the tractor drivers and tractor owners. Replacement sales of this new design of tyre were also hit hard and in the Lincoln area in conjunction with our main tyre dealers like Fossitt and Thorne, my boss Fred Popham and I had the idea to begin a series of evening film shows to Farmers and Young Farmers to explain the special benefits of this tyre. These were very successful.We even gave tyres away! Not ‘willy nilly’ but to the Champion Tractor Ploughmen of the County who were qualified to enter the World Ploughing Championships. I had three in my area, all the very best ploughmen in their own categories.Thank you for listening to our Buzzsprout audio stories.You can follow many of these with added film and photographs as videos and slide showson our YouTube Channel at "cracker books on youtube".WEB SITE CHANGE: New Web site at www.crackerbooks.frAt the same time, Cracker Books have produced 10 complete page turninge-books on their own Site.All the books are free to download to any device.Have a look at our bookcase and view all the book details. http://online.flipbuilder.com/crackerbooks/ Finally for lots of further information about what we publish and why have a look at our website at www.crackerbooks.fr

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