Amy Stockberger talks about her journey as real estate agent, and why she decided to work with her father rather than starting a business on her own. Amy discusses the importance of relationships with the clients and how she started a VIP Club. Next, Amy describes how the agents can use branding themselves through monetizing it and how she created a lifetime support model saving stress and money. Last, she emphasized that building trust between clients and realtor is most important thing.



If you’d prefer to watch this interview, click here to view on YouTube!



Amy Stockberger can be reached at 605-731-9597 and [email protected]



This episode is brought to you by Real Geeks.











Transcript



D.J. Paris 0:00What is a VIP club? And why should you absolutely start one for your real estate clients today? Stay tuned. This episode of Keeping it real is brought to you by real geeks. How many homes are you going to sell this year? Do you have the right tools? Is your website turning soft leads and interested buyers? Are you spending money on leads that aren't converting? Well real geeks is your solution. Find out why agents across the country choose real geeks as their technology partner. Real geeks was created by an agent for agents. They pride themselves on delivering a sales and marketing solution so that you can easily generate more business. There agent websites are fast and built for lead conversion with a smooth search experience for your visitors. Real geeks also includes an easy to use agent CRM. So once a lead signs up on your website, you can track their interest and have great follow up conversations. Real geeks is loaded with a ton of marketing tools to nurture your leads and increase brand awareness visit real geeks.com forward slash keeping it real pod and find out why Realtors come to real geeks to generate more business again, visit real geeks.com forward slash keeping it real pod and now on to our show.



Hello, and welcome to another episode of Keeping it real the largest podcast made by real estate agents and for real estate agents. My name is DJ Paris I am your guide and host through the show. In just a moment we're going to be speaking with the top producing team in South Dakota, Amy stock burger. But before we get to Amy just a couple of quick reminders please tell a friend about our show. The best way you can help us grow is by telling another realtor about what we do here, send them over to our website keeping it real pod.com Every episode we've ever done can be streamed right from a browser or if they're already into podcast, just have them search for keeping it real and hit that subscribe button. And also if you want to do us an extra favor leave us a review on whichever podcast app you might be listening to my voice right now on it helps us and it also not only does it help us reach more people but it also helps us know what you like about the show and also what we should change and improve because really guys we do this for you and we want your feedback so let us know what you think of the show unless of course you're only gonna give us one star then you know you can skip skip the review the review all that's not a word the review. Anyway, leave us a review tell a friend thanks again. We love you. We're so grateful to be here five or six years in we're gonna keep making more episodes and now on to my conversation with the great Amy stock burger



okay today on the show we have Amy stock burger with Amy stock burger real estate in Sioux Falls, South Dakota. Let me tell you more about Amy. Now Amy and her husband are broker owners of Amy stock burger real estate and also run a team reg brokerage model which I'm excited to learn more about. Now. They have been the highest producing team in the state of South Dakota since 2017 and ranked 23rd in the nation by real trends. They served 559 clients for 171 million in volume back in 2021. That was with 15 agents. Last year they did for a work of 486 clients 160 6 million in volume. Now AMI created a unique and all inclusive lifetime home support system that turns their clients into referral machines resulting in over 70% of their business source from relationship referrals. Amy has also successfully monetized each pillar of her lifetime home support model, which has added a lucrative revenue stream while gaining clients and Agent loyalty like no other. To learn more, please visit Amy's website, which is Amy stockbroker.com, which is m y sto CK BERG er.com. And by the way, we have a link to that in the show notes. Amy, welcome to the show.



Amy Stockberger 4:27Thanks for having me, DJ. I'm glad to be here.



D.J. Paris 4:29We got started a little late because Amy is down in Florida right now. And I was very, very jealous because I will be actually just a couple of hours from where she is starting in a couple of days. So I got very excited and we talked a lot about the winter months and how nice it is to get away for a moment or two. But Amy, I'm excited to to speak with you and you are you and your husband's team and all of your agents you guys are just obviously you're crushing it. So I'm always fascinated by A people who are who are doing really well and our audience loves to hear how you do that and how you started. And I'd love to go all the way back to the beginning of your career in real estate and first learn why real estate you know, how did you get involved? Why, and what was it like when you first started. Got it.



Amy Stockberger 5:18So I got into real estate straight out of college, my dad had owned a Coldwell Banker brokerage at the time and did a really excellent thing for me, he got me a job. But at that time, I made $24,000 a year. And I'm the oldest Hi Dee, hi, I and he put me in the back office and said, Hey, sink or swim, see what you can do any any did the best thing for me taught me everything from the back end, the support team part of it and just knowing that the administrative part of running a brokerage, and then I fell in love with the industry, I got licensed, and I've done about every single position you can do within the real estate industry. So I started out support, I then we got licensed, and I became a buyer's agent, which at that time was very, very, very new. There wasn't a lot of teams at that point. And then I became a single agent went out on my own, and then quickly started my own team with my sister and a part time assistant. And then my husband joined my business back in 2009. And that's when we really started to scale and take a hobby that paid me and made it into a lucrative career. And then we were team a team for a long time. And then we started our brokerage in 2019, and still run it as a team or as a broker. Yeah, as a team. In our brokerage we call the team rich, meaning that we still give all of that support that we really feel agents need to make them very, very successful in in their craft. And my vision is to create big juicy legacies for everybody within my ecosystem by using my lifetime Home Support Foundation.



D.J. Paris 6:52So there's a lot to unpack there, thank you for that information. I am, I was one thing that really struck me and again, really speaks to how well you run your brokerage and your team is that you really started this in 2019, which, again, you was not at not a champion had an easy year to do much of anything in real estate, right. So the fact that you you know, during the pandemic, were able to put these sorts of processes in place and start the foundation of this team, which again, I know you've been working in real estate long time before then. But this idea of doing this in the middle of the pandemic, boy, that's what a bold and courageous move. Well,



Amy Stockberger 7:30we started the brokerage in 2019, we started our real growth pattern really started in 2009. And we started our lifetime home support, you know, our our model of lifetime home support, we started that really in 2015, that's when I really figured out that the way I was doing things i i loved taking care of the client, I loved the experience that the clients were getting. And I wanted to make sure that we were providing the highest level of service to keep us top of mind for them to have them review it refer us as much as possible and repeat business. And so that was the the really the game changer for us is when we put that into our business because then we're we had a process a system a strategy to help the client before, during and after the home buying and selling process. And there's so much to be said about how that before and after relationship part is could be even more important than that during the transaction, relationship heart.



D.J. Paris 8:26Yeah, I've always thought that that was probably the maybe the thing I've tried to focus on in the show and talking to guests is I'm not? Well, initially, when I first started the show, I was mostly interested in how they treated their clients during a transaction. Because of course, top 1% producers are clearly you know, providing a level of service and support that maybe other agents aren't. So my initially that was my my my main interest when I started the show. And then I realized pretty quickly early on that top producers all had very, very impressive strategies for while working with a client. But then I sort of got bored listening to it because it was a lot of the same stuff. And then I thought, well, I'm actually more interested in what happens in between sales. Because that's, I think, where a lot of missed opportunities happen, obviously, you know, agents oftentimes just forget, because they're busy. They're in the middle of a million other things. And it's like, oh, so and so bought a home three years ago. Yeah, I should probably reach out but having an actual strategy so that you're staying in touch and providing value is amazing. But I wanted to actually go back to something you said because I always,

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