Welcome to another episode of Video Boot Camp for Real Estate professionals with Kim Rittberg.



I don’t have the time, I feel self-conscious, I don’t know what to say. If this sounds like you (I know it does), award-winning real estate video Coach Kim Rittberg can help. 



She will share tips to get yourself on camera, start attracting leads and clients right now.



Want to visit New York City and walk away with 13 videos for your brand and social media?



Kim has her one-time only NYC VIDEO SHOOT DAY: Thought Leader Accelerator. Find out more info and apply here! Special discount for Keeping It Real Listeners.Working to put yourself on Camera? Grab Kim’s Camera Shy To Camera Shine course. (Special 40% off for Keeping It Real listeners!)



If you’d prefer to watch this interview, click here to view on YouTube!



Connect with Kim on social



This episode is brought to you by Real Geeks.











Transcript



D.J. Paris 0:00are you procrastinating making videos for your real estate practice? Well, don't worry, you're not alone. But we're gonna get you past that today with Kim Rehberg. Stay tuned. This episode of Keeping it real is brought to you by real geeks. How many homes are you going to sell this year? Do you have the right tools? Is your website turning soft leads and interested buyers? Are you spending money on leads that aren't converting? Well real geeks is your solution. Find out why agents across the country choose real geeks as their technology partner. Real geeks was created by an agent for agents. They pride themselves on delivering a sales and marketing solutions so that you can easily generate more business. There agent websites are fast and built for lead conversion with a smooth search experience for your visitors. Real geeks also includes an easy to use agent CRM. So once a lead signs up on your website, you can track their interest and have great follow up conversations. Real geeks is loaded with a ton of marketing tools to nurture your leads and increase brand awareness visit real geeks.com forward slash keeping it real pod and find out why Realtors come to real geeks to generate more business again, visit real geeks.com forward slash keeping it real pod. And now on to our show.



Kim Rittberg 1:30Hello, keeping you real listeners. I'm so excited to be back. I get so many great notes from you. And I feel like now I have a lot of new friends across the country, I actually do have new friends. So keep dropping me notes on Instagram, LinkedIn, wherever you're at Facebook, I want to see how you're taking my tips and actually using them. Today I wanted to talk about three things that you can do right now to start showing up on video. So to reintroduce myself, I'm chimeric Berg, I'm an award winning video producer, I spent the first 10 years of my career as a TV news producer. So writing scripting training people to be better on camera. I then took that experience to launch the digital video unit for Us Weekly, which led to $100 million sale. And then I worked in branded content at Netflix and Pop Sugar. Now I run my own business where I help real estate agents and business owners grow their leads their income and their credibility through video and podcast, which is why I'm here. I've been featured in Fast Company and Business Insider and I speak across national stages. I was at the Berkshire Hathaway HomeServices convention in Vegas this year. Maybe you saw me there. Anyway, I'm very friendly. So make sure to connect with me on Instagram or LinkedIn or wherever and you can grab my free tips. In the show notes. Today, I really want to talk about not showing up on video. One of the major things I'm seeing with my real estate agents coast to coast, California, Ohio, Hawaii, Nebraska, wherever is that struggle to just get on video. So it's not even at the point where like, oh, what's the strategy? What should I do? It's getting yourself on video. And I'm seeing that that is a hurdle that we need to overcome. I want to back up by saying you don't need to be anything more than you. We're all great, especially in an industry like real estate, you're talking to people every single day. So you have a great personality, you know what you're doing. It's not that you're shy, or it's not that you're an introvert, day in and day out, you talk to people. So already we are ahead of the curve in terms of comfort with people and comfort with showing up. And now it's about transferring that to the camera. So first up before I even keep going I want to mention I am doing a one time only. I've never done this before. I mean, I've done this before, but not for real estate agents. I am doing a shoot day in New York City, meaning you fly to New York City, I film 12 videos for you with a professional filmmaker, professional editor, and I coach you on camera. So I direct you to put you super at ease. We have professional hair and makeup, it's going to be so fun. So we're gonna do a New York City shoot day plus dinner, and it's going to be great. So if you're interested, make sure to reach out to me and tell me you heard me and keeping it real, I'm offering a great discount just for keeping it real discounts just for keeping it real listeners. And the reason why I'm offering this visa, I think so many of my agents and business owners to really struggle with just doing it, just doing it. And so that's why I set up the shoot day, I want to really lower that hurdle, lower the barrier to just showing up and getting there. And you absolutely can grow your converter business successfully with just your iPhone. Sometimes it's helpful to have an award winning video director coaching you, you know giving you the confidence to speak comfortably to show up authentically. So that's why I'm doing this one time only in New York City shoot day. You do not need to live in New York City, of course, fly in, do the shoot day, get your hair and makeup join me for dinner. It's gonna be really fun. And then you get it all delivered. You basically don't have to do a thing. So I want to mention that and now I want to get back to the things that you can do today to grow your business to get yourself on Video. So, number one, have a friend or family member interview you. So when we need to show up on camera, often we're like holding up our phone, where's my phone? Often we're holding up our phone. And we're like, oh my God, I feel so uncomfortable talking to a weird metal object. Okay. So when you're just first starting out, I recommend having someone you know, ask you questions. Why is that easier? We're all used to conversations. That's not a barrier, obviously, especially for real estate agents, you talk to people all day long, you are great talkers, you have great personalities, that is a little easier to be putting yourself on video. So here's how you do it. You get a little tripod or not, or you just hold the phone, your family or friend holds up the phone and asks, you just start with three questions. One is, what's something you get asked all the time? To can be? What do you do? And why do you love it. And that's a way to show a little bit of your humanity. And you can also feature like a fun fact. So a fun fact is always good to insert because someone knows how to talk to you. They're not necessarily always going to comment on your social media video with like, Hmm, condos are interesting, or like, new developments aren't interesting. But if you talk about that you use a skateboard, or that you love football that gets a conversation going that more people can participate in. So again, have them ask you questions. One could be something you get asked a lot. The second can be about why you do what you do and what you what you do whatever you represent. And then third can be something else that's really fun. Maybe it's a tip to buyers, or a tip for sellers. So that's my first advice is get on camera with a conversational q&a. Your family or friend is right behind the camera, and you're in front of it. If you're posting to Instagram, or Tiktok, film it vertically. That's also for YouTube shorts. All right. My second tip to get over that hurdle of getting on camera is be a guest on someone else's video. Don't always need to buy the Ferrari to sit in it. You can take a seat and someone else's Ferrari. So they drive the conversation. Again, we're talking about you are trying to jump over the hump of getting yourself on camera, right? That's the truth. It's easier to be interviewed. You can guide them with what questions you want to highlight, but you can show up and just answer questions, you're still gonna want to prep, you're gonna want to always prep before you're on camera, feel good about yourself, have some water nearby smile, be full of energy. But it's a lot a lot easier to show up for someone else's video than to schedule yourself or shoot it yourself by yourself. So my second advice is show up for someone else's video and ask someone so ask someone in your referral network, maybe it's a vendor you work with a lot. Maybe it's a mortgage broker or lawyer, meaning they're more comfortable filming videos, and they can interview you. The third way that you can start showing up is through disappearing content like Instagram Stories, Facebook stories, content like that, that only lasts a certain amount of time. The reason why this is a great way to connect with people is twofold, maybe threefold, to vote. So number one, they disappear in 24 hours. So when you're feeling a little bit stressed about you know, how am I hearing, how am I showing up, it lowers that stress level a little bit, because it's going away in a day. Remember, nothing's like deleted forever. So be careful, don't do anything NSFW. Not Safe For Work. But the Instagram stories do disappear. And the reason I love Instagram Stories, Facebook stories is that they really give that connection. So let's say my reels are always very time to music,

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