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Listen "How To Make People Actually Watch Your Real Estate Videos • Video Boot Camp for Real Estate Professionals • Kim Rittberg"
Episode Synopsis
Welcome to another episode of Video Boot Camp for Real Estate Professionals with Kim Rittberg.
You’re putting time and effort into making the videos, you’ve done the work -- how do you actually get people to watch it? How do you make it more interesting so people stop scrolling?
And Kim has a really exciting Video Boot Camp Summer Intensive - where she’ll be teaching you how to get more clients and sell more houses through video! In just 4 days you will go from stressed to totally in control. Spots are filling up so you can learn about it and apply here!
If you’d prefer to watch this interview, click here to view on YouTube!
Connect with Kim on social.
This episode is brought to you by Real Geeks.
Transcript
D.J. Paris 0:00You already make videos for social media to attract more clients. But how do you get people to actually watch your videos? We're going to talk about that today. Stay tuned. This episode of Keeping it real is brought to you by real geeks. How many homes are you going to sell this year? Do you have the right tools? Is your website turning soft leads and interested buyers? Are you spending money on leads that aren't converting? Well real geeks is your solution. Find out why agents across the country choose real geeks as their technology partner. Real geeks was created by an agent for agents. They pride themselves on delivering a sales and marketing solution so that you can easily generate more business. There agent websites are fast and built for lead conversion with a smooth search experience for your visitors. Real geeks also includes an easy to use agent CRM. So once a lead signs up on your website, you can track their interest and have great follow up conversations. Real geeks is loaded with a ton of marketing tools to nurture your leads and increase brand awareness visit real geeks.com forward slash keeping it real pod and find out why Realtors come to real geeks to generate more business again, visit real geeks.com forward slash keeping it real pod and now on to our show
Kim Rittberg 1:32I love being here with keeping it real I have so many friends from across the country. I know when you follow me on Instagram you always say hi. So keep the notes coming and as you search hung up on video, please tag me at Kim Rydberg I will cheer you on. I will give you encouragement, I will give you tips. And I want to let you know I have a video bootcamp Summer Intensive coming up July 24, you will go from feeling overwhelmed and confused to totally in charge, confidently attracting your ideal clients getting homes listed, getting lots of clients interested in you. And it's really about becoming the go to expert in your neighborhood. I give you all the tools, all the information. It's gonna be an amazing group, and you're gonna learn so much so fast from me, an award winning video strategist and expert. I spent 10 years in TV news. And then I was an executive at Netflix, Pop Sugar People Magazine and now I speak at Berkshire Hathaway HomeServices. I taught at their national convention, I spoke at the Women's Real Estate Investment Summit, I guess teach at Syracuse University at NYU. So I know what I'm talking about anyway. But this is not about me. It's about you and helping you grow with video and podcasts of don't be afraid of them. Today we're talking about, you're putting in all this time and effort into making videos, right? You're making content, but then how do you actually get people to watch it? Like what are some tricks that you can use. So that's what we're talking about today. And I want to remind you, a lot of times maybe 50 75% of the people that I see, getting on camera is the first hurdle to get over. So I have a video from keeping it real, maybe a month back about how to be confident on camera, you can also check me out on Instagram, you can check out some of my tips there and grab my free download as well. But if you're struggling to even get on camera, that's step number one. So make sure to get on camera, get yourself out of supermodel mode, and get into teacher mode, meaning stop thinking about how you look what you're wearing how your voice sounds, and just start thinking about the message that you're bringing, which is letting people know what an expert you are letting people know how much you want to help them in this amazing purchase or rental that they're working on with you and that you're the person that they should trust. So it's all about creating that know like and trust when you're talking about real estate and these huge investments. So here are some tips about what you can do to get people to watch those incredible videos. So first, I want you to start thinking about hooks, you can have a great video. But if it takes you about 10 seconds into the video for someone to realize what you're talking about, or why they should want to watch, you lost that chance. So let's say you have this great video about how to renovate your kitchen in under $300. I mean, I live in New York City, so that's pretty cheap, but maybe it's even $100 how to upgrade your kitchen in under $100. I would absolutely watch so I think that's a really good idea for video. But if you start the video and we're talking about short form video, okay, if you're talking about long form video, it's a little bit different. But if you're talking about a short form video, a minute, and it takes you 20 seconds to even get into what you're going to say you lost people. People are scrolling on their phones, they're multitasking, they're grabbing their coffee, they're getting their soccer ball in the car, they're putting their dog in the car, they're getting their kids, they're doing a lot to really have to grab them in those first few seconds with an amazing hook. Let's say you feel like oh well my video is not that interesting. Like how do I make a good hook a hook is like the thing that grabs them, it can be the headline could be really beautiful visual. Even if your content isn't like an amazing sunset, or a crazy bonfire, you know, something like really visual, maybe it's just information, you have to merchandise it, you have to market it in a way. That's interesting. So let's say you're commenting on the market. And maybe instead of just saying, Here's my market take, you could give more information about your market take why you shouldn't buy a home. Now, I would be surprised by that. Because I would be like, Why is this agent telling me not to buy a home? I want to watch. So it's really about thinking of how do you entice someone to be curious? How do you pique their curiosity, that's a really important part of getting people to watch your video. So we're talking about a hook or headline. And again, with hooks and headlines, you can package them together. So you can see five tips to list your house. Five tips to win a bidding war. The biggest, like the biggest tip to staging your home successfully, so anything that feels really concrete, someone's not like, Oh, I'm gonna have to read like a 400 page article on this topic. Like they know they're gonna learn something really, really quickly. And then of course you deliver on it. We never have clickbait we never lie to people. So that is one way is have really clear and catchy headlines. I promise you, and I'll challenge you, if you if you are making a video right now, or make a video now please do make a video. alter your headline the text on the very first frame, or start your video with something really, really visual. And tell me if you feel that you feel like in your numbers. Tell me if you've got more views, more engagement on that video, because it started with a big, bold headline of what's to come. All right, message me on Instagram, I'm also on LinkedIn, I have Facebook, I use it less for business, but I still use it. And the next one is trying to think of catchy ideas. Now, a lot of people are gonna say, of course, I'm trying to think of catchy ideas. I'm coming up with a creative brainstorm. But I would say more often than not people really start recording and they're not necessarily we're not always pushing ourselves to think of like, what's a new peg for this? What's a new idea for this? So you can think of things that are related to pop culture? Is there a real estate show that you want to weigh in on? Is there real estate in a big TV show. So for example, I love succession. I live in New York City, so obviously successions in New York show, but I worked with one of my agents, and we did a succession based pop culture video, which basically, we showed the actual apartment and then we're like, would you spend $50 million on this, because they talk about buying it for a ton of money. So you can relate your opinion, to a pop culture event or a moment, I just drink some water, obviously, you can hear my drinking water related to a pop culture moment. Again, you can also Like Comment on homes that you're not listing. So if there's a home in your area, that's really cool. And you want to talk about it talk about it doesn't have to be the house that you listed just and you'll start seeing that the more you start watching other people's videos, you'll realize you don't need to be the listing agent on videos to feature it and to get use of it.
So we talked about hooks, about really catchy ideas. And then another thing about really catchy idea. So think about a real estate show or a home renovation show or anything like that, that you love. Thinking about what you love about it, like actually just analyze it a little bit more. So if you think about those renovation shows you love the before and after. It's very satisfying. And sometimes you love a sledgehammer, sometimes it's satisfying to just see something be smashed. So start with a fresh eye on to your own work. Are you showing any homes that are brand new? Like are you working on a property, that's a new development,
You’re putting time and effort into making the videos, you’ve done the work -- how do you actually get people to watch it? How do you make it more interesting so people stop scrolling?
And Kim has a really exciting Video Boot Camp Summer Intensive - where she’ll be teaching you how to get more clients and sell more houses through video! In just 4 days you will go from stressed to totally in control. Spots are filling up so you can learn about it and apply here!
If you’d prefer to watch this interview, click here to view on YouTube!
Connect with Kim on social.
This episode is brought to you by Real Geeks.
Transcript
D.J. Paris 0:00You already make videos for social media to attract more clients. But how do you get people to actually watch your videos? We're going to talk about that today. Stay tuned. This episode of Keeping it real is brought to you by real geeks. How many homes are you going to sell this year? Do you have the right tools? Is your website turning soft leads and interested buyers? Are you spending money on leads that aren't converting? Well real geeks is your solution. Find out why agents across the country choose real geeks as their technology partner. Real geeks was created by an agent for agents. They pride themselves on delivering a sales and marketing solution so that you can easily generate more business. There agent websites are fast and built for lead conversion with a smooth search experience for your visitors. Real geeks also includes an easy to use agent CRM. So once a lead signs up on your website, you can track their interest and have great follow up conversations. Real geeks is loaded with a ton of marketing tools to nurture your leads and increase brand awareness visit real geeks.com forward slash keeping it real pod and find out why Realtors come to real geeks to generate more business again, visit real geeks.com forward slash keeping it real pod and now on to our show
Kim Rittberg 1:32I love being here with keeping it real I have so many friends from across the country. I know when you follow me on Instagram you always say hi. So keep the notes coming and as you search hung up on video, please tag me at Kim Rydberg I will cheer you on. I will give you encouragement, I will give you tips. And I want to let you know I have a video bootcamp Summer Intensive coming up July 24, you will go from feeling overwhelmed and confused to totally in charge, confidently attracting your ideal clients getting homes listed, getting lots of clients interested in you. And it's really about becoming the go to expert in your neighborhood. I give you all the tools, all the information. It's gonna be an amazing group, and you're gonna learn so much so fast from me, an award winning video strategist and expert. I spent 10 years in TV news. And then I was an executive at Netflix, Pop Sugar People Magazine and now I speak at Berkshire Hathaway HomeServices. I taught at their national convention, I spoke at the Women's Real Estate Investment Summit, I guess teach at Syracuse University at NYU. So I know what I'm talking about anyway. But this is not about me. It's about you and helping you grow with video and podcasts of don't be afraid of them. Today we're talking about, you're putting in all this time and effort into making videos, right? You're making content, but then how do you actually get people to watch it? Like what are some tricks that you can use. So that's what we're talking about today. And I want to remind you, a lot of times maybe 50 75% of the people that I see, getting on camera is the first hurdle to get over. So I have a video from keeping it real, maybe a month back about how to be confident on camera, you can also check me out on Instagram, you can check out some of my tips there and grab my free download as well. But if you're struggling to even get on camera, that's step number one. So make sure to get on camera, get yourself out of supermodel mode, and get into teacher mode, meaning stop thinking about how you look what you're wearing how your voice sounds, and just start thinking about the message that you're bringing, which is letting people know what an expert you are letting people know how much you want to help them in this amazing purchase or rental that they're working on with you and that you're the person that they should trust. So it's all about creating that know like and trust when you're talking about real estate and these huge investments. So here are some tips about what you can do to get people to watch those incredible videos. So first, I want you to start thinking about hooks, you can have a great video. But if it takes you about 10 seconds into the video for someone to realize what you're talking about, or why they should want to watch, you lost that chance. So let's say you have this great video about how to renovate your kitchen in under $300. I mean, I live in New York City, so that's pretty cheap, but maybe it's even $100 how to upgrade your kitchen in under $100. I would absolutely watch so I think that's a really good idea for video. But if you start the video and we're talking about short form video, okay, if you're talking about long form video, it's a little bit different. But if you're talking about a short form video, a minute, and it takes you 20 seconds to even get into what you're going to say you lost people. People are scrolling on their phones, they're multitasking, they're grabbing their coffee, they're getting their soccer ball in the car, they're putting their dog in the car, they're getting their kids, they're doing a lot to really have to grab them in those first few seconds with an amazing hook. Let's say you feel like oh well my video is not that interesting. Like how do I make a good hook a hook is like the thing that grabs them, it can be the headline could be really beautiful visual. Even if your content isn't like an amazing sunset, or a crazy bonfire, you know, something like really visual, maybe it's just information, you have to merchandise it, you have to market it in a way. That's interesting. So let's say you're commenting on the market. And maybe instead of just saying, Here's my market take, you could give more information about your market take why you shouldn't buy a home. Now, I would be surprised by that. Because I would be like, Why is this agent telling me not to buy a home? I want to watch. So it's really about thinking of how do you entice someone to be curious? How do you pique their curiosity, that's a really important part of getting people to watch your video. So we're talking about a hook or headline. And again, with hooks and headlines, you can package them together. So you can see five tips to list your house. Five tips to win a bidding war. The biggest, like the biggest tip to staging your home successfully, so anything that feels really concrete, someone's not like, Oh, I'm gonna have to read like a 400 page article on this topic. Like they know they're gonna learn something really, really quickly. And then of course you deliver on it. We never have clickbait we never lie to people. So that is one way is have really clear and catchy headlines. I promise you, and I'll challenge you, if you if you are making a video right now, or make a video now please do make a video. alter your headline the text on the very first frame, or start your video with something really, really visual. And tell me if you feel that you feel like in your numbers. Tell me if you've got more views, more engagement on that video, because it started with a big, bold headline of what's to come. All right, message me on Instagram, I'm also on LinkedIn, I have Facebook, I use it less for business, but I still use it. And the next one is trying to think of catchy ideas. Now, a lot of people are gonna say, of course, I'm trying to think of catchy ideas. I'm coming up with a creative brainstorm. But I would say more often than not people really start recording and they're not necessarily we're not always pushing ourselves to think of like, what's a new peg for this? What's a new idea for this? So you can think of things that are related to pop culture? Is there a real estate show that you want to weigh in on? Is there real estate in a big TV show. So for example, I love succession. I live in New York City, so obviously successions in New York show, but I worked with one of my agents, and we did a succession based pop culture video, which basically, we showed the actual apartment and then we're like, would you spend $50 million on this, because they talk about buying it for a ton of money. So you can relate your opinion, to a pop culture event or a moment, I just drink some water, obviously, you can hear my drinking water related to a pop culture moment. Again, you can also Like Comment on homes that you're not listing. So if there's a home in your area, that's really cool. And you want to talk about it talk about it doesn't have to be the house that you listed just and you'll start seeing that the more you start watching other people's videos, you'll realize you don't need to be the listing agent on videos to feature it and to get use of it.
So we talked about hooks, about really catchy ideas. And then another thing about really catchy idea. So think about a real estate show or a home renovation show or anything like that, that you love. Thinking about what you love about it, like actually just analyze it a little bit more. So if you think about those renovation shows you love the before and after. It's very satisfying. And sometimes you love a sledgehammer, sometimes it's satisfying to just see something be smashed. So start with a fresh eye on to your own work. Are you showing any homes that are brand new? Like are you working on a property, that's a new development,
In God we trust