Cathy LaMon with The LaMon Team talks about her experience in real estate and how she switched from working in IBM to building her business in real estate. Cathy discusses the importance of having great communication with clients and the role phone calls and voicemails play in that regard. Last, Cathy discusses how important it is for new agents to not stop learning and trying to find what path best suits them in this business.



If you’d prefer to watch this interview, click here to view on YouTube!



Cathy LaMon can be reached at (404) 805-2273 and [email protected].



This episode is brought to you by Real Geeks.











Transcript



D.J. Paris 0:00survey show that the number one quality that buyers and sellers want in an agent is great communication. Today we're going to show you how to do that. Stay tuned. This episode of Keeping it real is brought to you by real geeks. How many homes are you going to sell this year? Do you have the right tools? Is your website turning soft leads and interested buyers? Are you spending money on leads that aren't converting? Well real geeks is your solution. Find out why agents across the country choose real geeks as their technology partner. Real geeks was created by an agent for agents. They pride themselves on delivering a sales and marketing solutions so that you can easily generate more business. There agent websites are fast and built for lead conversion with a smooth search experience for your visitors. Real geeks also includes an easy to use agent CRM. So once a lead signs up on your website, you can track their interest and have great follow up conversations. Real geeks is loaded with a ton of marketing tools to nurture your leads and increase brand awareness visit real geeks.com forward slash keeping it real pod and find out why Realtors come to real geeks to generate more business again, visit real geeks.com forward slash keeping it real pod. And now on to our show.



Hello, and welcome to another episode of Keeping it real the largest podcast made by real estate agents and for real estate agents. My name is DJ Parris. I'm your guide and host through the show, by the way, we just celebrated the only reason I know this is LinkedIn told me, but we just celebrated our sixth year doing this podcast. So I just wanted to say thank you to everyone listening right now. And of course everyone that has ever listened to our show, we have millions of downloads 10s of 1000s of regular listeners and we could not be more grateful to all of you. When I started this six years ago, I had like three listeners and they were you know my family. So I am glad that it has spread beyond that and we are about to be speaking with Kathy Limon top producer. But before we get to Kathy please help us continue to grow let's go another six years, but I want to reach twice as many agents as we have. There's 1.5 million realtors out there not all of them know about this show. So please help us out let it let other agents know about the show. Everybody wants to learn from top producers. So let's let them know that this exists and it's free. And also please support our sponsors. They are paying the bills and we love our sponsors so please check them out, buy their products and services and tell other people about them as well. Alright guys, let's get to the main event happy sixth birthday to all of us and our birthday, I guess anniversary whatever. Happy six to all of us listening and let's get to the main event, my conversation with Kathy Lamont.



Today on the show we have Kathleen Lemond with Keller Williams in Atlanta. And let me tell you more about Kathy. Now Kathy Lemond began selling real estate in 1992. After leaving the corporate world of IBM sales, where they were offering incentives to downsize their workforce. Kathy took advantage of that and joined a locally owned brokerage with about 500 agents and set to learn all that she could by attending trainings and conferences all over the country. In 2001. She was given the opportunity to invest in a new Keller Williams office in Buckhead where she has been ever since. And she has a small team consisting of herself, her husband, and a full time licensed Operations Manager. And their goal this year is to help 42 families build a life they love. And her average price point is about $750,000. And she works her and her team work predominantly by referral. I want everybody to visit Cathy's website because not only is she our guest than we should always support our guests but she has a really beautiful looking website, Lemond team.com, L A m o n team.com. You can also find links to all of her social channels there. We will post links to that in our show notes as well. But Lemond team.com is where you go to learn about Kathy and her team. Kathy, welcome to the show.



Cathy Lamon 4:39Thank you DJ and glad to be here.



D.J. Paris 4:41Thanks. We're glad you're here at well as well. i It's funny when you were I was when we were thinking about your bio and I actually was in Buckhead in 2001 with Anheuser Busch. I was they were having their conference in Atlanta and they had rented out a good a number of the bucks. had bars for this conference. The conference was at the CNN Center, or I don't know what it's technically called. But over there downtown, and then in Buckhead was they had all these fun nighttime activities. And then I went back and visited Buckhead, men probably, I don't know, five or six years later, and it had really blossomed. And even now it's obviously blossomed even further. But what a fun area to have an office you picked a great location



Cathy Lamon 5:27is fun, fun things to do a lot of good restaurants, great people. And never a dull moment in Buckhead.



D.J. Paris 5:37Lots of fun to be had. And it is really a fun place to visit. So if you haven't, if you ever ever been to Atlanta, go to the world of coke, and go visit but



Cathy Lamon 5:48yeah, I think it's called World of coke. Yeah, it is. It is. There's a beautiful Georgia Aquarium right next door to that. So it's a great place to bring families and good place to visit.



D.J. Paris 6:01Yeah, well, I love Atlanta. So Kathy, I would, you know, I understand you were in really the IT world. You were in sales before when you were at IBM. And and I understand you had an opportunity to take a nice exit package and then decide to switch to careers. Why did you decide to switch careers to real estate?



Cathy Lamon 6:19Well, at the time, I had little kids and thought, oh, real estate, you know, you can kind of set your own hours do your own thing. I'll try real estate. Well, anybody that's in the business knows that, yes, you're very flexible, unless you have a client and especially an out of town client, and then your time is their time. But it did work out well to just be able to pick up my daughter's a little bit more often. And just give me the opportunity to be a mom a little bit more often. So it was it was a good move. And I, you know, I loved IBM, it was a great place to learn, it was a great place to start my career I came I went with them right out of college. And what I've realized about real estate is there's even so much more growth opportunity, both personally in terms of training and growth opportunities there, as well as income, IBM kept me, I was on commission. But if you sold too much too early in the year, they would just raise your quota and you'd be back making the same money. So it was it was very tightly controlled and real estate in the US people say the sky's the limit, and there is no ceiling and no floor. But it's a great business.



D.J. Paris 7:44It is. And I also to want to put this in perspective, because when you started the world, I mean, obviously the world changes every year. But it really has changed since when you started you were pre internet. So we're talking 1992. I mean, technically the internet was sort of around but not Yeah, certainly wasn't adopted by the by the public. And I remember I went to college in 1994. And that was the first time that we started seeing web browsers, and the ability to sort of and it still wasn't widely used. So you were I'm guessing we were on the phone a lot with people who did not grow up pre 1994. They don't know how to use the phone, they don't use the phone today, they don't communicate that way with their friends, I still think the phone is a really great way to communicate with people. And it's kind of a bit of a lost art now. But I do think that and even though people may not be as accustomed to being on the phone as they once were, I think we have this yearning to actually interact of voice to voice. Obviously, we could do FaceTime. And there's ways to do voice and picture at the same time. But I imagine you probably still pick up the phone quite a bit is that is that



Cathy Lamon 8:58I do. As a matter of fact, I'd set a goal to make 10 calls every day. And a lot of those end up being voicemail and you know, there's always this question, Should I leave a voicemail? Should I not and I just choose to leave the voicemail. I think if someone does take the time, it's nice for them to hear my voice and maybe it's a little more personal. I also I use text a lot too, though, you know? Yeah, there is



D.J. Paris 9:27something to be said about a phone call. And that's also one of the nice things about being on the phone these days is you are going to get a lot of voicemails because, you know, you get to choose now who you want to speak to and, and it's it's really I think made the phone a lot easier to use as because you're like, well I'm probably gonna get a voicemail and then you get to leave the lovely message and my thought and Kathy, I know you're right. It's like are they even going to hear the message? I think most people listen. I don't know. I mean, I'd be curious to see stats on this because maybe I be wrong, but I Oh, it depends on the age range, I think, yeah, well,

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