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Listen "Don’t Make These Marketing Mistakes! • Close-ing Time • Chris Linsell"
Episode Synopsis
Welcome to our monthly feature, Close-ing Time – in partnership with TheClose.com.
Chris Linsell from TheClose.com discusses the topic he talked about in the NAR Conference in Orlando. Chris talks about marketing strategies that are still taught and used but don't work on today's market. Next, Chris and D.J discuss the importance of developing niches that bring you opportunities for success. Chris emphasizes the value of the time aspect of the transaction for your client especially in an unpredictable market. Last, Chris and D.J. discuss how to create a specific niche for yourself to work on and how to create a marketing strategy specific to that niche.
If you’d prefer to watch this interview, click here to view on YouTube!
Chris Linsell can be reached at [email protected].
This episode is brought to you by Real Geeks and FollowUpBoss.
Transcript
D.J. Paris 0:00What are some marketing strategies that you should absolutely avoid in 2023? We're going to talk about that today. Stay tuned. This episode of Keeping it real is brought to you by real geeks. How many homes are you going to sell this year? Do you have the right tools? Is your website turning soft leads and interested buyers? Are you spending money on leads that aren't converting? Well real geeks is your solution. Find out why agents across the country choose real geeks as their technology partner. Real geeks was created by an agent for agents. They pride themselves on delivering a sales and marketing solution so that you can easily generate more business. Their agent websites are fast and built for lead conversion with a smooth search experience for your visitors. Real geeks also includes an easy to use agent CRM. So once a lead signs up on your website, you can track their interest and have great follow up conversations. Real geeks is loaded with a ton of marketing tools to nurture your leads and increase brand awareness visit real geeks.com forward slash keeping it real pod and find out why Realtors come to real geeks to generate more business again, visit real geeks.com forward slash keeping it real pod and now on to our show.
Welcome to keeping it real the largest podcast made for real estate agents and by real estate agents. My name is DJ Harris, I am your guide and host through the show today is our monthly series called closing time with Chris Lin sell from the closed.com. And this is a partnership between keeping it real in the clothes and let me tell you more about the clothes. Now the clothes.com is the kind of real estate website designed to give agents, teams and brokerages actionable strategic insight from industry professionals. Now they cover real estate marketing, lead generation technology and team building strategies. From the perspective of working agents and brokers who want to take their business to the next level, please visit the clothes.com. Again, that's the clothes th e clsc.com. And check out some of their articles. Also at the very top of of all their pages, you can subscribe to their newsletter. I'm a huge believer in that. Because if you're like me, there's lots of websites that you go I should be visiting that more often, but we just don't. So if you subscribe to their newsletter, you'll get emailed every time they produce a long form. Article, which is all the time they have such great content with us, as always is crystallin Sal, he's a staff writer and real estate coach for the close. Chris is the closes resident expert on real estate topics ranging from marketing, lead gen transactional best practices and everything in between. He's a licensed agent in the state of Michigan. And Chris has been part of hundreds of transactions from modest rural starter homes to massive waterside compounds. And when he isn't writing, you'll find Chris fly fishing or performing on the stage of his community theaters production. Chris, welcome once again to keeping it real. We're excited to have you,
Chris Linsell 3:06DJ, glad to have you I never get I never get tired of listening to your introduction about the clothes and about all the stuff that I'm working on. It's genuinely a pleasure to be here. So glad that clothes can continue to partner with you guys and ready for a good time. Oh, today
D.J. Paris 3:21it is and and we should say that by the time this episode will be released, you will have already spoken at the National Association of Realtors Conference. So let me be the first to congratulate you on your successful conversation. Which hasn't actually happened yet. But I'm sure by the time this this is this has been released, it will have been a success. I was at your speech last year and San Diego and I thought it was the best session I went to because you were willing to take a stand and make some bold predictions. And just out of curiosity by again by the time everyone will heard this. It's already happened. But what was your topic that you spoke about at NARA for this year?
Chris Linsell 4:00Yeah, absolutely. So I actually am doing two sessions at NAR this year. The first one is on five missed expectations of our consumers specific to the way that technology plays a role in our in our industry. So what are consumers expect to expect from real estate professionals that we miss on a regular basis and we lose business as a result. So lots lots of chat about there. The other session that I will be slash have already delivered is five, five listing secrets from the top producers that I've worked with from across the country. And this ranges from everything from lead generation to listing presentations to marketing to closing and after transaction relationships. It is not an accident that the leaders in our space are consistently the same people every single year it's because they've got some stuff that You're out. And I'm sharing five big secrets about this. But actually, I want to say, you will still if you are listening to this and you are in New York, New Jersey or Pennsylvania, you can get a chance to hear some of this stuff. If you didn't catch me at night, because I'm going to be at triple play in Atlantic City in December talking about a lot of the same stuff there. With some New York, New Jersey, Pennsylvania specific details added. So if you're in that tri state, come Come check me out at triple play. Well, we can rehash the conversation and get into some more together.
D.J. Paris 5:33You guys, you know, what you did on the close? Is a and maybe you do have this and I missed it, but you need to have like a calendar or some sort of events, so that all the readers you know, will know about your upcoming speeches? If it isn't there. Maybe. Maybe you guys could add that because you do speak a lot. And also to na NAR, NAR, I always say it the wrong way. So however it's supposed to be I used to say NAR and then people that NAR would be like it's really NAR. So anyway, I don't know if it matters. But regardless of how you pronounce it, I are those sessions do we know if those sessions are also going to be recorded and available for purchase or for anyone, obviously, for attendees, I suspect they'll will already had access, but I didn't know if he could like buy them. So I don't know if you know,
Chris Linsell 6:20the recordings of the sessions will be recorded, they will be available on the NAR Conference and Expo website. For members of NAR I want to say it's free for members of NAR, but it might just be free for attendees and super duper cheap for members that didn't attend. So if you just can't get enough crystal and Sal, you can, you can head to the NAR website and just mainline me right into your bloodstream there.
D.J. Paris 6:49Oh, it's funny, um, I don't want to associate you with, with with addictive, destructive drugs. But getting addicted to your content is actually a good idea. So if you're going to get addicted to anything, Chris's content is right up there at the very best for real estate marketing, and just really just business and team planning. So I really think what they offer on the close is an actual perspective, an actual point of view. You know, I think realtors are often you know, because of their wanting to grow their business and be as accessible to so many people, there's this idea of neutrality, that I want to be sort of in the middle, I don't want to offend or, you know, create any division between myself and the customer. But I love that the close is willing to take a stand, but not just an uninformed opinion. They actually you guys do a ton of research and you arrive at a conclusion. And I often agree with pretty much all of all the conclusions I read on the close. So whether you see Chris live or you you're able just to read some of the content he provides the clothes.com is really impressive, because you won't just get a list of like, here's five ways to spruce up your next open house, it's going to be here's what we've studied about open houses. And here's what we know works. And here are some actual tidbits you're not going to get anywhere else. So I love that the close is my favorite website to read about anything marketing related or business building. So anyway, but we're not here to talk about how great the website is, because I could do that. I could do that all this all this entire time. But I'm excited to chat with you today. We were talking just before we started about what were we going to chat about today. And I think the topics a very good one. So why don't you lead us off?
Chris Linsell 8:38Yeah, so there's, you know, there's some shifts that are happening in the real estate market right now. We all know this. We can see it in our local market, we can definitely read about it in in, you know, big national publications, like, you know, the national news and the clothes and Inman, everybody is covering these shifts in the market. And I think the best way to kind of think about this is put yourself as you're listening to this,
Chris Linsell from TheClose.com discusses the topic he talked about in the NAR Conference in Orlando. Chris talks about marketing strategies that are still taught and used but don't work on today's market. Next, Chris and D.J discuss the importance of developing niches that bring you opportunities for success. Chris emphasizes the value of the time aspect of the transaction for your client especially in an unpredictable market. Last, Chris and D.J. discuss how to create a specific niche for yourself to work on and how to create a marketing strategy specific to that niche.
If you’d prefer to watch this interview, click here to view on YouTube!
Chris Linsell can be reached at [email protected].
This episode is brought to you by Real Geeks and FollowUpBoss.
Transcript
D.J. Paris 0:00What are some marketing strategies that you should absolutely avoid in 2023? We're going to talk about that today. Stay tuned. This episode of Keeping it real is brought to you by real geeks. How many homes are you going to sell this year? Do you have the right tools? Is your website turning soft leads and interested buyers? Are you spending money on leads that aren't converting? Well real geeks is your solution. Find out why agents across the country choose real geeks as their technology partner. Real geeks was created by an agent for agents. They pride themselves on delivering a sales and marketing solution so that you can easily generate more business. Their agent websites are fast and built for lead conversion with a smooth search experience for your visitors. Real geeks also includes an easy to use agent CRM. So once a lead signs up on your website, you can track their interest and have great follow up conversations. Real geeks is loaded with a ton of marketing tools to nurture your leads and increase brand awareness visit real geeks.com forward slash keeping it real pod and find out why Realtors come to real geeks to generate more business again, visit real geeks.com forward slash keeping it real pod and now on to our show.
Welcome to keeping it real the largest podcast made for real estate agents and by real estate agents. My name is DJ Harris, I am your guide and host through the show today is our monthly series called closing time with Chris Lin sell from the closed.com. And this is a partnership between keeping it real in the clothes and let me tell you more about the clothes. Now the clothes.com is the kind of real estate website designed to give agents, teams and brokerages actionable strategic insight from industry professionals. Now they cover real estate marketing, lead generation technology and team building strategies. From the perspective of working agents and brokers who want to take their business to the next level, please visit the clothes.com. Again, that's the clothes th e clsc.com. And check out some of their articles. Also at the very top of of all their pages, you can subscribe to their newsletter. I'm a huge believer in that. Because if you're like me, there's lots of websites that you go I should be visiting that more often, but we just don't. So if you subscribe to their newsletter, you'll get emailed every time they produce a long form. Article, which is all the time they have such great content with us, as always is crystallin Sal, he's a staff writer and real estate coach for the close. Chris is the closes resident expert on real estate topics ranging from marketing, lead gen transactional best practices and everything in between. He's a licensed agent in the state of Michigan. And Chris has been part of hundreds of transactions from modest rural starter homes to massive waterside compounds. And when he isn't writing, you'll find Chris fly fishing or performing on the stage of his community theaters production. Chris, welcome once again to keeping it real. We're excited to have you,
Chris Linsell 3:06DJ, glad to have you I never get I never get tired of listening to your introduction about the clothes and about all the stuff that I'm working on. It's genuinely a pleasure to be here. So glad that clothes can continue to partner with you guys and ready for a good time. Oh, today
D.J. Paris 3:21it is and and we should say that by the time this episode will be released, you will have already spoken at the National Association of Realtors Conference. So let me be the first to congratulate you on your successful conversation. Which hasn't actually happened yet. But I'm sure by the time this this is this has been released, it will have been a success. I was at your speech last year and San Diego and I thought it was the best session I went to because you were willing to take a stand and make some bold predictions. And just out of curiosity by again by the time everyone will heard this. It's already happened. But what was your topic that you spoke about at NARA for this year?
Chris Linsell 4:00Yeah, absolutely. So I actually am doing two sessions at NAR this year. The first one is on five missed expectations of our consumers specific to the way that technology plays a role in our in our industry. So what are consumers expect to expect from real estate professionals that we miss on a regular basis and we lose business as a result. So lots lots of chat about there. The other session that I will be slash have already delivered is five, five listing secrets from the top producers that I've worked with from across the country. And this ranges from everything from lead generation to listing presentations to marketing to closing and after transaction relationships. It is not an accident that the leaders in our space are consistently the same people every single year it's because they've got some stuff that You're out. And I'm sharing five big secrets about this. But actually, I want to say, you will still if you are listening to this and you are in New York, New Jersey or Pennsylvania, you can get a chance to hear some of this stuff. If you didn't catch me at night, because I'm going to be at triple play in Atlantic City in December talking about a lot of the same stuff there. With some New York, New Jersey, Pennsylvania specific details added. So if you're in that tri state, come Come check me out at triple play. Well, we can rehash the conversation and get into some more together.
D.J. Paris 5:33You guys, you know, what you did on the close? Is a and maybe you do have this and I missed it, but you need to have like a calendar or some sort of events, so that all the readers you know, will know about your upcoming speeches? If it isn't there. Maybe. Maybe you guys could add that because you do speak a lot. And also to na NAR, NAR, I always say it the wrong way. So however it's supposed to be I used to say NAR and then people that NAR would be like it's really NAR. So anyway, I don't know if it matters. But regardless of how you pronounce it, I are those sessions do we know if those sessions are also going to be recorded and available for purchase or for anyone, obviously, for attendees, I suspect they'll will already had access, but I didn't know if he could like buy them. So I don't know if you know,
Chris Linsell 6:20the recordings of the sessions will be recorded, they will be available on the NAR Conference and Expo website. For members of NAR I want to say it's free for members of NAR, but it might just be free for attendees and super duper cheap for members that didn't attend. So if you just can't get enough crystal and Sal, you can, you can head to the NAR website and just mainline me right into your bloodstream there.
D.J. Paris 6:49Oh, it's funny, um, I don't want to associate you with, with with addictive, destructive drugs. But getting addicted to your content is actually a good idea. So if you're going to get addicted to anything, Chris's content is right up there at the very best for real estate marketing, and just really just business and team planning. So I really think what they offer on the close is an actual perspective, an actual point of view. You know, I think realtors are often you know, because of their wanting to grow their business and be as accessible to so many people, there's this idea of neutrality, that I want to be sort of in the middle, I don't want to offend or, you know, create any division between myself and the customer. But I love that the close is willing to take a stand, but not just an uninformed opinion. They actually you guys do a ton of research and you arrive at a conclusion. And I often agree with pretty much all of all the conclusions I read on the close. So whether you see Chris live or you you're able just to read some of the content he provides the clothes.com is really impressive, because you won't just get a list of like, here's five ways to spruce up your next open house, it's going to be here's what we've studied about open houses. And here's what we know works. And here are some actual tidbits you're not going to get anywhere else. So I love that the close is my favorite website to read about anything marketing related or business building. So anyway, but we're not here to talk about how great the website is, because I could do that. I could do that all this all this entire time. But I'm excited to chat with you today. We were talking just before we started about what were we going to chat about today. And I think the topics a very good one. So why don't you lead us off?
Chris Linsell 8:38Yeah, so there's, you know, there's some shifts that are happening in the real estate market right now. We all know this. We can see it in our local market, we can definitely read about it in in, you know, big national publications, like, you know, the national news and the clothes and Inman, everybody is covering these shifts in the market. And I think the best way to kind of think about this is put yourself as you're listening to this,
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