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Listen "Authenticity & Kindness = More Clients • Monday Market Minute • Carrie McCormick"
Episode Synopsis
In our January episode of Monday Market Minute, Carrie McCormick from @properties discusses how being authentic and leading with kindness are the keys to having a great impact and building great relationships with people. Carrie also talks about the importance of having a business plan and the role it plays in the success of your business. Next, Carrie emphasizes the importance of listening to your client's needs, desires and also frustrations. Last, D.J. shares his marketing tip and discusses it with Carrie.
If you’d prefer to watch this interview, click here to view on YouTube!
Carrie can be reached at [email protected] or by phone at 312.961.4612.
Please follow Carrie on Instagram by clicking here.
This episode is brought to you by Real Geeks and FollowUpBoss.
Transcript
D.J. Paris 0:00We all know that we're supposed to be authentic and kind with our clients. But how does that actually translate into more business? Well, we're going to talk about that today. Stay tuned. This episode of Keeping it real is brought to you by real geeks. How many homes are you going to sell this year? Do you have the right tools? Is your website turning soft leads and interested buyers? Are you spending money on leads that aren't converting? Well real geeks is your solution. Find out why agents across the country choose real geeks as their technology partner. Real geeks was created by an agent for agents. They pride themselves on delivering a sales and marketing solutions so that you can easily generate more business. There agent websites are fast and built for lead conversion with a smooth search experience for your visitors. Real geeks also includes an easy to use agent CRM. So once a lead signs up on your website, you can track their interest and have great follow up conversations. Real geeks is loaded with a ton of marketing tools to nurture your leads and increase brand awareness visit real geeks.com forward slash keeping it real pod and find out why Realtors come to real geeks to generate more business again, visit real geeks.com forward slash keeping it real pod and now on to our show.
Welcome to keep it relevant largest podcast made for real estate agents and by real estate agents. My name is DJ Parris. I'm your guide and host through the show today on the show is our monthly series called The Monday market minute with Carrie McCormick from the Kara McCormick Real Estate Group with at properties here in Chicago. Now Kerry is a top 1% producer here with over 20 years of experience helping buyers sellers and investors. Fact in the past 12 months out of 46,000 real estate agents here in the Chicagoland area. Carrie is currently ranked number 13 in production, and she's a true superstar and expert in everything from first time homebuyers, veteran investors and luxury properties. And she also works with a lot of developers and is often chosen to represent their high end developments, please visit Carrie at our website, which is Carrie McCormick r e.com. By the way, we have a link to that in the show notes. And also, most importantly, follow her on Instagram can find her at at Carey McCormick real estate. Also a link to that in the show notes. Carrie, welcome once again.
Carrie McCormick 2:36Hi there. How are you?
D.J. Paris 2:38I'm good. I'm good. We're recording this in December towards like the month beginning of December. This won't go out till January. So I guess what we can talk about is 2023. And sort of what your what you're dealing with for 2023 What how you're feeling about the market and any ideas that you're you toying around with?
Carrie McCormick 3:02I love that I first have to say for those who are watching, if I look orange, I am not orange. Because I feel like this, this lighting wherever I'm at is it's kind of bad lighting. So this is not really what I look like but and I have not gotten a suntan. So that's that's kind of strange. So anyways, well, happy 2023 to everybody. We are recording this in December. But I'm planning and doing all of my due diligence to start the year off, right. And I wanted just to kick it off by giving a little bit of success to everybody for 2023 our markets a little funky. But I am a true believer that it's going to be a good year, it's going to be a good year for us. But I wanted just to say being authentic, and leading with kindness is going to be your plan for 2023. And I think that everyone should start 2023 with a game plan of having a defined business plan. I think that is key and my success. And I've been doing this for 22 years, so I have a good track record of success. And my success has been built on being authentic and leading with kindness. It sounds so simple. It sounds so easy. And it truly is. And I truly believe that having authentic actions in everything that you do is key to making high impact personal connections with people. And we are all in real estate, connecting with other people. Connecting with your clients, connecting with your vendors, connecting with colleagues is the core of your business and think about it again. We're in a relationship type business, right and relationships are going to drive your sales. They're going to generate your leads. They're going to build your credibility but you You have to be genuine, I've been with people, and I'm sure you have to that. I don't know, you know that it's fake, you know that it's not real. But if you are genuine, it can be extremely effective. And I've also done that with my brand, just like you were saying is, you know, with social media or with any type of advertising that you do, be your own brand ambassador, yes, I look at other brands, and I find inspiration in MRI, I listen to other podcasts, or I do, you know, a lot of research and I get inspired by other brands. But if you are your own brand, Ambassador, and you are truly authentic to what you do, consumers will respond to that. I think
D.J. Paris 5:46you're right, I think authenticity, really Trump's sort of the aesthetic of what we think we should look like, or what we should present to the public, sort of the image that we want people to see us app is needs to be in alignment with who you actually are as a person. So if you're like a female realtor, and you just are somebody that isn't somebody that spends a lot of time, on their visual, you know, their physical appearance, like they're not putting on a ton of makeup, or they don't, you know, you maybe don't wear certain types of clothing or do your hair a certain way, I would, I would lean into that and just be like, I'm the agent who doesn't, you know, do a lot of makeup or hair, if that's, you know, you don't have to look differently than you are. Because you're ultimately I mean, you should obviously look professional and all of that. But, but if you're if you're you know I have I have friends, I have some very good friends who are women who just have very different styles than maybe what we think of when we see a billboard with a realtors face on it. And they lean into the fact that that's just they're different. They have different preferences. And they're the people that want to work with them are going to respond to that because it's authentic, versus Hey, I look perfect. And I think I think this need to look to sort of look and appear perfect. It takes away from the authenticity, which is, you know, look, we don't have to be perfect. We don't have to even act perfectly. We just have to be ourselves. And I think people relate way more to imperfection than perfection anyway,
Carrie McCormick 7:18I do too. And, you know, speaking of being kind, you know, sometimes kindness can be mistaken as a weakness, right. And there's that old saying that nice guys finish last. And I think that that's so untrue. I don't know who started that one. But I totally disagree with that. I find that when you are authentically kind, you know, doors are gonna open, people will smile back at you, your business will just grow and to me, it's kind of like karma, what you give out is going to come back to you. So you know, think about when you look at like I always like to focus on like, who are the successful leaders out there who are the successful managers or sales team, and you're gonna see that they all have something very common. They're common traits, they have the ability to understand people understand their co workers understand their clients, they listen, that's another big thing for 2023 Everybody out there, listen to your clients listen to their needs, their desires, even their frustrations listened to that their dreams are challenges. When you really listen. You know, you're not talking talking too much. You got to listen to them, you're going to understand, and these successful people, they understand the drivers of change and they strive to make the people happy. And keep in mind kindness is a choice and you got to choose it.
D.J. Paris 8:42I want to pause for a moment to talk about our episode sponsor are one of my favorite companies out there follow up boss. Now after interviewing hundreds of top Realtors in the country for this podcast. Do you know which CRM is used by more than any other by our guests. Of course it is a follow up boss and let's face it following up is the key to taking your business to the next level follow up boss will help you drive more leads in less time and with less effort. Do not take my word for it. Robert slack who runs the number one team in the US uses follow up boss and he has built a one and a half billion dollar business in just six years.
If you’d prefer to watch this interview, click here to view on YouTube!
Carrie can be reached at [email protected] or by phone at 312.961.4612.
Please follow Carrie on Instagram by clicking here.
This episode is brought to you by Real Geeks and FollowUpBoss.
Transcript
D.J. Paris 0:00We all know that we're supposed to be authentic and kind with our clients. But how does that actually translate into more business? Well, we're going to talk about that today. Stay tuned. This episode of Keeping it real is brought to you by real geeks. How many homes are you going to sell this year? Do you have the right tools? Is your website turning soft leads and interested buyers? Are you spending money on leads that aren't converting? Well real geeks is your solution. Find out why agents across the country choose real geeks as their technology partner. Real geeks was created by an agent for agents. They pride themselves on delivering a sales and marketing solutions so that you can easily generate more business. There agent websites are fast and built for lead conversion with a smooth search experience for your visitors. Real geeks also includes an easy to use agent CRM. So once a lead signs up on your website, you can track their interest and have great follow up conversations. Real geeks is loaded with a ton of marketing tools to nurture your leads and increase brand awareness visit real geeks.com forward slash keeping it real pod and find out why Realtors come to real geeks to generate more business again, visit real geeks.com forward slash keeping it real pod and now on to our show.
Welcome to keep it relevant largest podcast made for real estate agents and by real estate agents. My name is DJ Parris. I'm your guide and host through the show today on the show is our monthly series called The Monday market minute with Carrie McCormick from the Kara McCormick Real Estate Group with at properties here in Chicago. Now Kerry is a top 1% producer here with over 20 years of experience helping buyers sellers and investors. Fact in the past 12 months out of 46,000 real estate agents here in the Chicagoland area. Carrie is currently ranked number 13 in production, and she's a true superstar and expert in everything from first time homebuyers, veteran investors and luxury properties. And she also works with a lot of developers and is often chosen to represent their high end developments, please visit Carrie at our website, which is Carrie McCormick r e.com. By the way, we have a link to that in the show notes. And also, most importantly, follow her on Instagram can find her at at Carey McCormick real estate. Also a link to that in the show notes. Carrie, welcome once again.
Carrie McCormick 2:36Hi there. How are you?
D.J. Paris 2:38I'm good. I'm good. We're recording this in December towards like the month beginning of December. This won't go out till January. So I guess what we can talk about is 2023. And sort of what your what you're dealing with for 2023 What how you're feeling about the market and any ideas that you're you toying around with?
Carrie McCormick 3:02I love that I first have to say for those who are watching, if I look orange, I am not orange. Because I feel like this, this lighting wherever I'm at is it's kind of bad lighting. So this is not really what I look like but and I have not gotten a suntan. So that's that's kind of strange. So anyways, well, happy 2023 to everybody. We are recording this in December. But I'm planning and doing all of my due diligence to start the year off, right. And I wanted just to kick it off by giving a little bit of success to everybody for 2023 our markets a little funky. But I am a true believer that it's going to be a good year, it's going to be a good year for us. But I wanted just to say being authentic, and leading with kindness is going to be your plan for 2023. And I think that everyone should start 2023 with a game plan of having a defined business plan. I think that is key and my success. And I've been doing this for 22 years, so I have a good track record of success. And my success has been built on being authentic and leading with kindness. It sounds so simple. It sounds so easy. And it truly is. And I truly believe that having authentic actions in everything that you do is key to making high impact personal connections with people. And we are all in real estate, connecting with other people. Connecting with your clients, connecting with your vendors, connecting with colleagues is the core of your business and think about it again. We're in a relationship type business, right and relationships are going to drive your sales. They're going to generate your leads. They're going to build your credibility but you You have to be genuine, I've been with people, and I'm sure you have to that. I don't know, you know that it's fake, you know that it's not real. But if you are genuine, it can be extremely effective. And I've also done that with my brand, just like you were saying is, you know, with social media or with any type of advertising that you do, be your own brand ambassador, yes, I look at other brands, and I find inspiration in MRI, I listen to other podcasts, or I do, you know, a lot of research and I get inspired by other brands. But if you are your own brand, Ambassador, and you are truly authentic to what you do, consumers will respond to that. I think
D.J. Paris 5:46you're right, I think authenticity, really Trump's sort of the aesthetic of what we think we should look like, or what we should present to the public, sort of the image that we want people to see us app is needs to be in alignment with who you actually are as a person. So if you're like a female realtor, and you just are somebody that isn't somebody that spends a lot of time, on their visual, you know, their physical appearance, like they're not putting on a ton of makeup, or they don't, you know, you maybe don't wear certain types of clothing or do your hair a certain way, I would, I would lean into that and just be like, I'm the agent who doesn't, you know, do a lot of makeup or hair, if that's, you know, you don't have to look differently than you are. Because you're ultimately I mean, you should obviously look professional and all of that. But, but if you're if you're you know I have I have friends, I have some very good friends who are women who just have very different styles than maybe what we think of when we see a billboard with a realtors face on it. And they lean into the fact that that's just they're different. They have different preferences. And they're the people that want to work with them are going to respond to that because it's authentic, versus Hey, I look perfect. And I think I think this need to look to sort of look and appear perfect. It takes away from the authenticity, which is, you know, look, we don't have to be perfect. We don't have to even act perfectly. We just have to be ourselves. And I think people relate way more to imperfection than perfection anyway,
Carrie McCormick 7:18I do too. And, you know, speaking of being kind, you know, sometimes kindness can be mistaken as a weakness, right. And there's that old saying that nice guys finish last. And I think that that's so untrue. I don't know who started that one. But I totally disagree with that. I find that when you are authentically kind, you know, doors are gonna open, people will smile back at you, your business will just grow and to me, it's kind of like karma, what you give out is going to come back to you. So you know, think about when you look at like I always like to focus on like, who are the successful leaders out there who are the successful managers or sales team, and you're gonna see that they all have something very common. They're common traits, they have the ability to understand people understand their co workers understand their clients, they listen, that's another big thing for 2023 Everybody out there, listen to your clients listen to their needs, their desires, even their frustrations listened to that their dreams are challenges. When you really listen. You know, you're not talking talking too much. You got to listen to them, you're going to understand, and these successful people, they understand the drivers of change and they strive to make the people happy. And keep in mind kindness is a choice and you got to choose it.
D.J. Paris 8:42I want to pause for a moment to talk about our episode sponsor are one of my favorite companies out there follow up boss. Now after interviewing hundreds of top Realtors in the country for this podcast. Do you know which CRM is used by more than any other by our guests. Of course it is a follow up boss and let's face it following up is the key to taking your business to the next level follow up boss will help you drive more leads in less time and with less effort. Do not take my word for it. Robert slack who runs the number one team in the US uses follow up boss and he has built a one and a half billion dollar business in just six years.
In God we trust