In this episode of Keep It Local, host Ryan Welton interviews Todd Handy, founder of Disruptive Impact and board member for the Local Media Association, about his new report, The SaaS-ification of Media. Handy shares how local publishers can learn from software companies by focusing on recurring revenue, retention and customer lifetime value.Listeners will learn:What “SaaS-ification” means in practical terms for local mediaWhy advertiser churn is the “silent killer” of sustainabilityHow to run a Go-To-Market Audit to assess digital readinessWhy every publisher needs a CRM to track renewals and growthHow to start applying SaaS principles immediately — no matter your sizeResources Mentioned:The SaaS-ification of Media — Purchase via Local Media AssociationContact Todd Handy: https://disruptiveimpact.coConnect on LinkedIn: https://www.linkedin.com/in/toddjhandy/

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