ZARZA We are Zarza, the prestigious firm behind major projects in information technology.
Listen "Telkom on Brand Authenticity & Building Emotional Bonds in a Digital Era"
Episode Synopsis
In a world where consumers demand more than just products and services, authenticity has become one of the most valuable currencies a brand can hold. Gugulethu Mfuphi is joined by Gugu Mthembu, Chief Marketing Officer at Telkom, to unpack how one of South Africa’s most recognisable telecommunications brands is redefining what it means to connect, not only through technology, but through culture, purpose, and emotional resonance.
With over 20 years of marketing leadership behind her, Mthembu shares how Telkom has evolved into a purpose-driven brand that speaks to South Africa’s diverse realities, while staying firmly rooted in innovation and digital inclusion. Kaya FM
With over 20 years of marketing leadership behind her, Mthembu shares how Telkom has evolved into a purpose-driven brand that speaks to South Africa’s diverse realities, while staying firmly rooted in innovation and digital inclusion. Kaya FM
More episodes of the podcast Kaya 959
Global Swap - Gaborone, Botswana
25/11/2025
In God we trust