Want to learn how to better engage your audience? Starting with account segmentation  and prioritization.Reverse Engineer situations to engage buyers. Gain the required commitments and achieve predictable outcomes. Listen to my conversation with Jamie Shanks, CEO of Sales for Life and Pipeline signals, where we discuss signals, from buyer intent, productusage and relationships to determine what triggers to leverage. What compelling events should we be looking for in our accounts, human capital?We all have 24 hours in a day, how can we ensure we are spending our time performing $500/hr jobs vs $5/hr jobs?We go over all of that and much more on this week’s episode of the K2 Sales Podcast. Thank you for watching and see you next week!01:01 Introduction04:56 Introducing Jamie Shanks, CEO of Pipeline Signals05:33 Transition: Stock Broker to Sales08:30 Cold Calling & the FAB Feature Advantage11:11 Importance if Having a Network15:33 Videos17:13 Audience Engagement and Connection22:40 Buyer Centricity and Leader Duties27:25 The Pareto Principle33:34 13% of A Seller’s Week37:34 Three Signals40:25 Reverse Engineering47:45 Three Ways To Engage Your Buyers50:33 Get In Touch With JamiePipelinesignals.comSocial Selling MasteryLinkedIn: Jamie ShanksFor more content like this, join hundreds of other subscribers to The K2 Sales Academy. Our subscription based on line sales training platform. $495/year unlocks the Fundamentals of Sales program with built in knowledge checks, resource folder with scripts, templates and checklists as well as regular webinars. 1:1 and group coaching packages available as well. To access our free one week Trial visit The K2 Sales Academy

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