Many sales people are struggling to compete with outbound marketing strategies, a pushsystem, pushing our customers towards us with an outbound reach. This is a very noise space.As a result, people are turning to a pull system, drawing prospects to them with an inboundapproach, typically content creation to improve their visibility, attract leads andincrease their positioning to ultimately be found on the first page of google.How do we know what’s working, how do we measure our progress? know what to do more orless of? What SEO metrics should we focus on, what do we bench mark against?In my conversation with Chris Herbert, Co-founder of Silicon Halton, CEO of MI6 agency discuss various approaches to Inbound marketing and what is working well. How following MI6’s ABC framework will increase traffic to your website.[9:40] one to one marketing[13:52] Two ways to market digitally[17:15] How to make your customer want to hear from you[19:24] Components of Inbound marketing[22:22] Search engine marketing[26:00] Create content first of find searchable words and reverse engineer content?[29:55] Content is king[33:40] Is your company producing content?[35:50] Technology and marketing[37:43] Why blended diverse teams produce better results[39:14] What action do you want people to take from your website?[41:14] What metrics should we be focusing on? ABC Framework[42:09] Google Analytics[47:48] Evaluating the competition[48: 21] What baby steps can I take to start improving my position on GoogleTo connect with Chris:https://www.linkedin.com/in/chrisherbert/https://www.mi6agency.com/Subscribe, Leave a comment, and review of K2 Sales podcast by visiting:https://www.k2perform.com/resources/podcast Interested in learning more about our Virtual Sales training programs, visit us ashttps://k2perform.comFor more content like this, join hundreds of other subscribers to The K2 Sales Academy. Our subscription based on line sales training platform. $495/year unlocks the Fundamentals of Sales program with built in knowledge checks, resource folder with scripts, templates and checklists as well as regular webinars. 1:1 and group coaching packages available as well. To access our free one week Trial visit The K2 Sales Academy

Ver todos los episodios