Sandra is the founder of Bekhor Management. She is a Toronto-based, Practice Development Coach and Consultant focused on small to mid-sized firms across the GTA. An advocate of leveraging sound business and marketing principles within professional practice.In our conversation, we discuss the need for small to medium sized business owners to start taking control of their selling initiatives. Increasing their awareness and becoming intentional to the type of clients they are looking to attract.Understand the stages and processes that govern them and their client engagements, is there an overlap? Are we meeting them where they are, aligning our message to their stage and using language universally understood?Tune in to learn how you can remove the daily fog, frustration and overwhelm, gain clarity on your sales directives and get back in the drivers seat.Sandra Bekhor Shownotes00:45 Intro & Women In Sales Month05:04 What Do You Do?08:50 Scoping Out What's Realistic (Especially In Planning!)12:02 Where To Start (Exercises To Try)14:41 Defining Success And Representation (As A Woman)17:15 Social Media18:44 Sales Initiatives In Small To Mid-Size Firms22:00 Discomfort In Sales25:10 Lawyers And 'Disarming' 29:01 Disarming With Your Customers30:04 Storytime: How To Get The Job!33:44 Importance Of A Framework39:15 Synergies & Related Functions: Marketing and Sales42:45 Presenting For Your Peers45:48 Understanding What Works49:48 Get In Touch With Sandra!Get In Touch With SandraWebsite: https://www.bekhor.caLinkedIn: https://www.linkedin.com/in/torontomarketingconsultant/?originalSubdomain=cFor more content like this, join hundreds of other subscribers to The K2 Sales Academy. Our subscription based on line sales training platform. $495/year unlocks the Fundamentals of Sales program with built in knowledge checks, resource folder with scripts, templates and checklists as well as regular webinars. 1:1 and group coaching packages available as well. To access our free one week Trial visit The K2 Sales Academy

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