In this informative episode, industry veterans Jefferson K. Rogers and Jared Everett provide an invaluable masterclass on identifying, addressing, and capitalizing on the common pain points in the replacement window sales industry. The discussion spans an array of crucial topics—from understanding market nuances like home direction and sun exposure to recognizing window issues such as seal failure, Low-E coating failure, and discoloration. This episode also delves into the impact of inflation on window pricing, the importance of timely decision-making for customers, and how to leverage customer experiences to improve sales. The pair also discuss the importance of investing in quality products and services and how to deal with poor installation experiences. Finally, they touch on the difference between low-quality and high-end windows, bust myths surrounding vinyl windows, and underscore the importance of building customer relationships through education and confidence in sales. Key timestamps: [00:00:00] Introduction [00:03:28] Identifying Window Issues. Jared talks about various indicators of window issues such as discolored blinds, tin foil in windows, and worn-out paint.   [00:07:51] Importance of Quality. Jefferson discusses the importance of quality windows and how many contractors use the cheapest materials to maximize their profits. He emphasizes the importance of educating homeowners about the quality of windows. [00:10:47] The impact of inflation on the window market. The increasing costs of windows due to inflation highlights the importance of timely decision- making for customers [00:15:10] Addressing poor installation experiences. Opportunities arise from addressing customers who've had subpar installation experiences. "If you don't buy nice, you buy twice." [00:18:45] Identifying different types of windows. There is a need to be proactive and intentional in becoming familiar with different window types to improve sales efficiency. [00:20:48] Impact of Weather on Windows. Weathers, such as hailstorms, can affect windows, causing chipping and damage. [00:25:39] Planting Seeds and Building Relationships. Jefferson talks about the importance of educating customers and pointing out issues they might not be aware of. Jefferson K Rogers is an author, podcast host, and founder of JKR Windows. While growing his business from $0 to $20M, he discovered the importance of focusing on his team, committing to his goals 100%, and having great coaches and mentors. Today, he guides aspiring entrepreneurs to clarify their vision, invest in themselves, and achieve their biggest goals by going ALL IN. Want to work with JKR Windows? Apply to join the team: https://jkrwindows.com/join-our-team/   Instagram: https://www.instagram.com/jkr_windows/ Facebook: https://www.facebook.com/JKRWindows/ LinkedIn: https://www.linkedin.com/company/jkrwindows/ YouTube: https://www.youtube.com/channel/UCFgOxBWmkcRXZ2vlkWsAsTg Follow Jefferson. Instagram: https://www.instagram.com/jeffersonkrogers/ TikTok: https://www.tiktok.com/@jeffersonkrogers Facebook: https://www.facebook.com/TheRealJeffersonKRogers/ Twitter: https://twitter.com/JeffersonJKR YouTube: https://www.youtube.com/channel/UCvd12_mMDP0u6nMdMf9xYuQ #salespodcast #salesrecruiting #salestraining

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