In this enlightening conversation between Jefferson K. Rogers and Matt Hobson, they delve into the nuanced world of digital marketing. Business owners often rely on feelings to guide their decisions, but what happens when data and intuition clash? Get insights into the importance of understanding your marketing metrics, the value of holding your digital marketing teams accountable, and the pitfalls to watch out for in the marketing landscape. Key timestamps: [00:00:00] Introduction [00:02:05] The whirlwind evolution of technology over the past two decades and the challenges faced in distinguishing genuine innovations from fleeting trends. 00:07:00] A look into the ethics and potential of accessing vast amounts of public information for marketing and sales. [00:09:01] Understanding levels of training in business and the complexity of AI and data collection. [00:11:33] The evolution of research, from local clubs to limitless online resources. [00:18:42] Emphasizes the positive impact of peer pressure from successful individuals and the influence of one's surroundings on personal growth. [00:26:19] Discusses the reliance on intuition in business decisions and the realization when data comes into play. [00:29:02] Choosing the right digital marketing company, understanding service fees, and the concept of scaling up. Tune in to this latest Just Real Quick episode ▶️ Insights to the Future of Digital Marketing Jefferson K. Rogers is an author, podcast host, and founder of JKR Windows. While growing his business from $0 to $20M, he discovered the importance of focusing on his team, committing to his goals 100%, and having great coaches and mentors. Today, he guides aspiring entrepreneurs to clarify their vision, invest in themselves, and achieve their biggest goals by going ALL IN. Want to work with JKR Windows? Apply to join the team: https://jkrwindows.com/join-our-team/ Instagram: https://www.instagram.com/jkr_windows/ Facebook: https://www.facebook.com/JKRWindows/ LinkedIn: https://www.linkedin.com/company/jkrwindows/ YouTube: https://www.youtube.com/channel/UCFgOxBWmkcRXZ2vlkWsAsTg Follow Jefferson. Instagram: https://www.instagram.com/jeffersonkrogers/ TikTok: https://www.tiktok.com/@jeffersonkrogers Facebook: https://www.facebook.com/TheRealJeffersonKRogers/ Twitter: https://twitter.com/JeffersonJKR YouTube: https://www.youtube.com/channel/UCvd12_mMDP0u6nMdMf9xYuQ #salespodcast #salesrecruiting #salestraining  

Ver todos los episodios