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Listen "Just One CS Thing - The power of use-cases with Adrian Beck"
Episode Synopsis
If you have a particularly technical or involved product or platform, you might find it challenging to discuss what your product does in a uniform way with people within your company and with your clients. My guest today, Adrian Beck (VP of Customer First at OKTA), shares with me how he instigated a project to define a product taxonomy based on use-cases that simplified what the product does and also led to many unexpected benefits.
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