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This week on Just Curious, we have Sudeep Chawla, Vice President of Marketing and Services at Pidilite. Sudeep has over 17+ years of experience in marketing and he has worked on the branding and marketing of brands like Cadbury Eclairs, Dr Fixit, and Cadbury Gems.

In this episode, Sudeep Chawla has explained What is Branding vs Marketing? He also explained in an effective yet simple manner the basics and fundamentals of branding and marketing in detail through different examples and different scenarios. Utsav and Sudeep also talked about What is the future of AI in Marketing? and Which Marketing jobs will be on automation by AI in the upcoming future?

If you want to become a marketer with a great demand in the market as a freelancer or agency owner or want to achieve extreme heights in your job then this is your chance to learn marketing from the TOP 1% Marketing Mentor from India.

Host: Utsav Brahmbhatt (https://instagram.com/utsavbrahmbhatt...)
Editor: Deep Bhensala (https://instagram.com/deepbhensala?ut...)
Thumbnail: Deep Bhensala (https://instagram.com/deepbhensala?ut...)

Timestamp:
0:00 - Intro
3:38 - Right Way to Network with People
6:24 - Learnings Evolve over time
8:35 - Having a Managerial Style is "Arrogant"
10:50 - How not having a managerial style can work in Corporate Structure?
12:48 - Learnings from Rocket Boys
13:56 - Evolution of Ideas is essential for Excellent
14:38 - AI Future in Marketing and Advertising
18:30 - AI automation in Marketing on these things
22:15 - Non-Value adding jobs
24:00 - Secrets behind Pidilite Monopoly and Success
28:00 - Fundamentals of Marketing and Branding
32:32 - Steps of Marketing a Product
36:18 - Digital Marketing is sometimes misleading
39:57 - Real-life marketing scenarios
49:30 - How to identify your right customers?
53:42 - Core Consumer and Growth Consumer
54:30 - Cadbury "GEMS" example to understand Growth Consumer
56:40 - Mcdonald's strategy to serve families and not only Kids
58:20 - Benefits of building an online audience as a brand
1:00:32 - Bose Speakers and Daison's specific Customer experience
1:02:30 - Limited Marketing Budget and Funding based on marketing
1:04:39 - Create a differentiation factor in the product
1:10:02 - True meaning of building a 'community'
1:14:28 - Itsi Bitsy is the best example of building a thriving community
1:17:18 - Why Vision and Mission are important?
1:24:36 - Why FMS Delhi is one of the best colleges for an MBA?
1:29:47 - Science Behind Viral Advertisements
1:34:00 - Why do things go Viral?
1:37:50 - Outro
1:38:08 - Subscribe

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'The Spotlight India' is a platform where our mission is to put a spotlight on the stories and learnings of an entrepreneur for aspiring and young entrepreneurs. We share stories of entrepreneurs who have changed the entrepreneurship dynamic and led the way for innovation and creativity in business. We have interviewed entrepreneurs who are listed on Forbes 30 under 30. Also, we have interviewed budding entrepreneurs from Shark Tank India.

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