Welcome to a deep dive into the dynamic world of marketing with our special guest, Aarti Samant! In this episode, we trace Aarti's inspiring journey from her early days to becoming a force in the marketing realm, touching upon her experiences, insights, and predictions for the future.

Aarti shares her wisdom on the importance of community in branding, practical advice for social media enthusiasts, and a glimpse into what the future holds for marketing in 2024. Whether you're a seasoned marketer or just starting, this episode is a treasure trove of insights.

🎙️ Connect with Aarti Samant:
LinkedIn:- https://www.linkedin.com/in/aartisamant/?originalSubdomain=in
Instagram:- https://www.instagram.com/thesortedgirl/?hl=en

🎧 Listen to us on Spotify: https://open.spotify.com/show/57VyH1fi9pTEBxV0X63Fwt?si=993abcddf7a64987

Engage with us in the comments, hit the like button, and subscribe for more enriching conversations with industry leaders. Ready to elevate your marketing game? Let's dive in! 🔥 #MarketingMinds #AartiSamant #SocialMediaCareer #2024MarketingTrends

Host: Utsav Brahmbhatt (https://instagram.com/utsavbrahmbhatt...)
Editor: Deep Bhensala (https://instagram.com/deepbhensala?ut...)
Thumbnail: Deep Bhensala (https://instagram.com/deepbhensala?ut...)

Timestamps-
0:00-intro
1:34- Introduction of Aarti Samant
3:44- Beginnings of Samant
15:08- The social media journey
19:00- Working for Hotstar
22:44- Why did Samant like to Study marketing?
24:05- Basic Fundamentals to use for a marketing career
29:45- “A brand without community is a joke”
34:31- How to make Social Media your career?
42:22- 2024 Predictions for Marketing
53:02- Productivity tips
59:14- How to have a flexible team?
1:01:27- Repetitive patterns in brands
1:08:49- How to know your Audience as a creator?
1:20:11- Outro

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‘The Spotlight India' is a channel where we want to evoke curiosity in our viewers about different things. We believe that Curiosity is extremely important if you want to evolve faster in your life and have a long-term career where your work can impact society and the world. That's why we have our own podcast called "Just Curious" where we decode the mindset of our guests on different topics through curiosity.

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