In this episode, Ed Bao discusses why insurance is often seen as a four-letter word. He emphasizes the importance of starting with the protection component in financial planning and addresses the emotional resistance people have towards insurance. Ed explains that insurance is a crucial part of a comprehensive financial strategy and highlights the need for a coordinated approach between insurance and investments. He also discusses the misconceptions and misunderstandings surrounding insurance and encourages listeners to seek professional guidance to understand the value of insurance in their plan.Join us every week as Ed Bao helps you navigate the sometimes rocky waters of retirement. Healthcare, investments, taxes, estate planning and more!

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