Has your audience and performance tracking suffered with the changes of iOS 14? Have you lost sight of your digital marketing metric north star?Today we sit with Tom Murray, Director of Data and Analytics at Jump 450. Tom started in marketing even before there were pixels available to show which ads and campaigns were driving performance. So many things have changed since then and yet Tom has stayed on the cutting edge of data optimization and how to use it to prove out marketing performance in the digital space.In this episode Tom uses his wealth of expertise to break down how to optimze data and prove out marketing performance as well as the best metrics to be judging marketing success across multiple sources of data. If you are a company that is interested in hyper-scaling through digital advertising, then get in touch with Jump 450 at: www.jump450.com and don’t forget to subscribe to the Growth Mentors podcast for weekly episodes.

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