If you are a company that is interested in hyper-scaling through digital advertising, then get in touch with Jump 450 at: www.jump450.com, and don’t forget to subscribe for weekly episodes. Be honest, are you a brand that is afraid to test Google ads beyond brand search? Have you become disillusioned by updates like Demand Gen? BUT, you're probably still saying "Okay Google get to the conversions!" Let’s talk realistically, you need a full funnel strategy to scale but you've been too shy or cynical to test. Today, Zach Larimer, Director of Media Strategy at Jump 450 reveals what we have learned from staying on the cutting edge of testing new updates, tools and strategies from Google. And believe it or not we are seeing Demand Gen in a whole new light with the arrival of new controls and settings that actually drive performance. #searchmax #google #digitalmarketing, #marketingstrategy, #growthmarketing #googlesearch #googlepaidsearch

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