Facebook recently announced a new integration with Google Analytics (GA4). But while adapting usage may be the easiest path for a lot of brands, will it actually help with more effective attribution?Today we sit with Tom Murray, Managing Director of Data nad Analytics at Jump 450. Tom uncovers the issues that marketers will have with the integration and provides recommendations for what to do instead.

If you are a company that is interested in hyper-scaling through digital advertising, then get in touch with Jump 450 at: www.jump450.com and don’t forget to subscribe to Jump Podcasts for weekly episodes.

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