Do you feel lost in the direction of your digital marketing efforts? Is your whole marketing team even working together? You focus on ROAS or CPC, implement tactics, and then watch your ad dollars disappear as you pray that the algorithm with favor your efforts.

Today we sit with Caroline Mercurio, Agency Group Director at Jump 450. Caroline has spent her career growing digital marketing agencies, and working in many different facets in the marketing space, from brand to content to performance to SEO to creative.

In this episode, Caroline tackles the common issues that come with a tactics-focused approach to running campaigns. Disconnected teams, objectives, and disappearing ad dollars. What you may need is a marketing strategy. A simple framework to host your tactics and objectives and keep everyone working in the same direction. Caroline breaks down the different types of marketing strategies and how to develop one that will work for you.

If you are a company that is interested in hyper-scaling through digital advertising, then get in touch with Jump 450 at: www.jump450.com, and don’t forget to subscribe to the channel for weekly episodes.

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