It's not about the logo

29/10/2025 37 min Temporada 3 Episodio 8
It's not about the logo

Listen "It's not about the logo "

Episode Synopsis

Your Logo Isn't the Problem (and It's not the solution either)You have 0-7 seconds. In that time, three subconscious questions get answered:"Can I trust this?""Is this for me?""Is it worth it?"Obviously in this time, your clients are not consciously analyzing your logo. But they are feeling their way to their answers to these three questions.Today I'm breaking down the three elements that actually drive the feelings in your first impression, and uncovering what makes buying obvious or creates instant resistance instead. And why most brands are accidentally creating discord instead of harmony.You'll discover:Why color discord happens even when your brand colors are "right"The personality type mistake that makes premium pricing feel "too expensive"How imagery can undermine credibility before anyone reads a wordWhy sophisticated visuals with uncertain copy kills conversionsThe three-question harmony audit to check your own brandHow to fix the biggest gap without rebuilding everythingListen if:You've invested in beautiful branding but conversions aren't improvingPeople say "you're too expensive"Your brand feels "off" but you can't figure out whyYou're getting mixed signals about your positioningYou want clarity on what actually moves the needleLinks & Resources:Free quiz: Discover your brand personality type: https://go.jnicholesmith.com/quizWaitlist: 48 hr brand refresh program: https://go.joyfirstworld.com/weekend-waitlist Hosted on Acast. See acast.com/privacy for more information.