I Spent Six Months Fighting Over Three Shades of Grey. Here's Why It Actually Mattered.Picture this: I'm VP of brand at a tech startup, locked in a battle with our UI/UX designer over whether our app's greys should be warm or cold. She's insisting on blue-based greys: Apple does it, all the big tech brands do it, so obviously it's correct for technology, right? Wrong. And today I'm going to de-code for you why this seemingly insignificant detail reveals everything you need to know about colour psychology.What You'll Learn:What happens in your mind with colour before your cognitive mind analyzes anythingThe four groups of colour and how they correlate with personality types (with the exact science behind it)How to choose colours strategically based on psychology, not just preferenceWhy certain colour combinations create delicious harmony while others trigger instant distrustThe critical questions to ask before choosing any colour for your brandReal examples of brands getting colour psychology right (and catastrophically wrong)Why it's so important to stick to colours from one 'group' to get the results you want with your brandThe psychology behind every major colour from brown to pink (including which one to avoid entirely)Links & Resources Mentioned:Free Brand Personality Quiz: go.jnicholesmith.com/quiz Tara Lynn & Co. photography (sunshine brand example)Janna Scharfenberg website (seaside brand example)The Ad Girls rebrand: theadgirls.com (fireside brand example)Natalie MacNeil website: nataliemacneil.com (fireside brand example)Dr. Romie Mushtaq - Busy Brain Cure bookStarling Bank rebrand breakdown (mentioned)Dealing with Whiteness podcast series (previous season)Color psychology resources and toolsBook a strategy call with NicSuper Bloom program informationColor Joy program Hosted on Acast. See acast.com/privacy for more information.

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